What’s SEO and How Can it Help My Business?

What’s SEO?

What’s SEO? SEO, or Search Engine Optimization, is a buzz word thrown around by marketers and non-marketers alike. SEO is the process of obtaining traffic, both quality and quantity, to your website through search engine results. There are many search engines out there, but some are more important to rank on than others.

Search Engines by Market Share:

Google

Google is by far the most popular search engine. With almost 75% of the world’s search market share on desktops and almost 93% on mobile devices, it is far and away the most important search engine to optimize for. 1.6 billion estimated unique visitors find their way to Google each month.

YouTube

Although YouTube doesn’t often get included in the statistics of search engine market share, it is the second highest used search engine out there. It is also owned by Google.

The Rest

Bing, Yahoo, Ask, AOL Search, others not worth mentioning.

How Can SEO Help My Business?

Now that we’ve learned what’s SEO and which search engines to optimize for (the answer is Google!), let’s dive in to see how SEO can help your business.

10 Benefits of SEO for a Business

1. SEO can bring free, quality traffic to your website (users searching for specific keywords related to your business)
2. SEO can bring you business. The more free, quality traffic your website receives, the more potential you have to get leads and sales
3. SEO can target potential customers for your business based on different buying stages they are in.
4. SEO can bring in quality leads set up by a successful website strategy with clearly defined goals
5. SEO can bring awareness to your brand without the high advertising expense
6. SEO keywords can be found for ANY business’ niche, expanding your reach to the most likely buyers of your business
7. SEO can allow you to enter your target customers’ thinking process to see how they seek data for your industry
8. SEO can allow you to build content that answers your target customers’ concerns
9. SEO can bring incredible insights into your potential customers:
   1. What’s important to your customers
   2. Which problems your potential customers have with your industry, your company, or your product
   3. Which components are most important to your potential customers
10. SEO searches combined with an effective analytics strategy can allow you to analyze key demographics and psychographics of potential customers browsing your site.

How Can My Business Pursue an Effective SEO Strategy?

SEO can be a learned skill. But, like most valuable skills, it requires a high amount of research and training. Many businesses avoid SEO because they don’t know what SEO is, how it works, and where to get started.

So here is my advice to your business: An effective SEO strategy is more involved than you think. Your business needs to create a marketing strategy that has SEO top of mind in all of your digital marketing channels. Your website strategy, your social channels, your email marketing, your advertising, and your analytics strategies should all work together to build an effective SEO strategy. Of course there are so many more things to do to create an effective SEO strategy (both on-page and off-page SEO), but we won’t get into these specifics today.

Need some help on your internet marketing strategy? Contact us for a free consultation – we look forward to speaking with you!

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“X Factor” is defined as “a variable in a given situation that could have the most significant impact on the outcome.” BartX is the “X factor” your business needs to thrive. Our internet marketing company uses the power of the internet to help your business grow by finding a unique marketing formula for your unique business. We know that you’re passionate about your business. That’s why we offer solutions customized to fit your unique business needs, goals, and expectations. Whether you’re searching for a partner to manage your online presence or a full-service digital marketing company to design and boost your website to the first page on Google, we can create a package just for you. Some of the services we offer include web design services, SEO services, local SEO services, social media marketing services, and PPC management services.

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