Forward Thinking for big growth
Creating an online presence that not only looks good but also brings in new customers can seem like a daunting task for anyone else. For us, it was the perfect chance to push Amy Boyers to the front of the pack of psychologists in her local city of Miami, Florida.
SEE THE PROJECT
Meet Amy Boyers, Ph.D.
Dr. Amy Boyers is a licensed psychologist and has been in private practice in South Miami since 2001. She provides therapy to adolescents and adults, with a focus on women’s health, eating disorders, anxiety and mood disorders, and behavioral medicine. Dr. Boyers is proud to serve the city of South Miami, Florida.
THE WEB DESIGN PROCESS
With the redesign of Amy Boyer’s website, our primary goal was to create a clean, professional website that put search engine optimization (SEO) at the top of the list in terms of structure, content, and layout, while streamlining user experience to maximize future SEO efforts. We also wanted to introduce Amy Boyers’ new products to her customers.
SEARCH ENGINE OPTIMIZATION
Amy Boyers decided to implement a SEO strategy to stand out from other psychologists in Miami. Amy’s new website was structured from the ground up with search engine optimization top of mind. This allowed Amy’s services and company to be found locally for a number of valuable keywords in Miami.
After implimenting a starter monthly SEO package, Amy’s practice has seen a large increase in organic traffic from Google as well as new leads calling in and sending messages for appointments.
Within only five months, Amy’s SEO strategy propelled her business to new lead generation heights.
The above graph shows the number of keywords that Amy Boyer’s website ranked for previous to our website and SEO implementation. Amy’s website was launched in June and her SEO strategy was launched in September.
In addition to implementing local SEO, Dr. Boyers incorporated a content marketing strategy to attract potential clients searching for eating disorder and mental health disorder treatment. Long-form articles are written to cover a wide array of topics related to her niche market, which help position her as an expert in eating disorders and mental health disorders.
Here is sample of content written on her blog:
“BartX are true professionals and a pleasure to work with. They have really helped my business grow and I am definitely seeing results. Anthony Bart, the owner, is a great guy and he knows his stuff!” – Amy Boyers
After Amy’s website was built, she started a 6 month SEO campaign. Amy’s strategy targeted two main areas: Google Search listings and Google Map listings. In 6 months, Amy now ranks for over 720 keywords on Google – Important keywords like “eating disorder psychologist”, “therapist miami”, “psychologist miami”, “psychologist near me”, and many more of Miami’s most competitive keywords. Amy’s previous site generated very little organic search traffic, she saw a huge jump of local searchers visiting her website. Amy’s Google Maps location was not being found by potential customers previously, but after 6 months of optimization 62 quality local leads brought new opportunities to Amy’s practice. Finally, Google Search yielded 57 quality leads, while previously her website was not generating any leads from Google. In total, nearly 120 quality, local leads were generated in Amy’s 6 month SEO campaign (These organic campaigns will continue yielding leads for many years for Amy’s business). Amy continues to use our SEO services as we’ve only scratched the surface of potential!
GOOGLE MAP CALLS
READY? WE’RE HERE TO HELP
“X Factor” is defined as “a variable in a given situation that could have the most significant impact on the outcome.” BartX is the “X factor” your business needs to thrive. Our internet marketing company uses the power of the internet to help your business grow by finding a unique marketing formula for your unique business. We know that you’re passionate about your business. That’s why we offer solutions customized to fit your unique business needs, goals, and expectations. Whether you’re searching for a partner to manage your online presence or a full-service digital marketing company to design and boost your website to the first page on Google, we can create a package just for you. Fill out the form below for a free consultation, we look forward to speaking with you!
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