Creating a beautiful web presence for a landscape design company in Charlotte, NC was a must. In the landscape design industry, appearance is everything. For us, it was the perfect chance to take Mother Nature Designs to the front of the pack in Charlotte.
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Meet Mother Nature Designs
Mother Nature Designs is a landscape design company and has been in Charlotte since 2017. Mother Nature Designs works to give people a vision of their new outdoor scenery before any dirt is ever moved. That way, their clients know what they are getting before they pay for the installation.
THE WEB DESIGN PROCESS
Mother Nature Designs was a somewhat unique case. They were paying a company a large sum of money each month forever. This type of cost structure can cost a company a great deal of money over the course of 1-2 years and beyond. We provided Mother Nature Designs with a single cost structure that allowed them to own their website 100%. With the redesign of Mother Nature Designs’ website, our primary goal was to create a clean, professional website that put search engine optimization (SEO) at the top of the list in terms of structure, content, and layout, while streamlining user experience to maximize future SEO efforts.
“BartX Digital was a wonderful choice in picking someone to make a website for my company that focused on lead generation through SEO (Search Engine Optimization). They finished the website faster than expected with a great eye for design and layout as well! I already have leads! Highly-recommended!” -Mallory McGinnis, Owner, Mother Nature Designs
SEARCH ENGINE OPTIMIZATION
Amy Boyers decided to implement a SEO strategy to stand out from other psychologists in Miami. Amy’s new website was structured from the ground up with search engine optimization top of mind. This allowed Amy’s services and company to be found locally for a number of valuable keywords in Miami.
After implimenting a starter monthly SEO package, Amy’s practice has seen a large increase in organic traffic from Google as well as new leads calling in and sending messages for appointments.
Within only five months, Amy’s SEO strategy propelled her business to new lead generation heights.
The above graph shows the number of keywords that Amy Boyer’s website ranked for previous to our website and SEO implementation. Amy’s website was launched in June and her SEO strategy was launched in September.
In addition to implementing local SEO, Dr. Boyers incorporated a content marketing strategy to attract potential clients searching for eating disorder and mental health disorder treatment. Long-form articles are written to cover a wide array of topics related to her niche market, which help position her as an expert in eating disorders and mental health disorders.
Here is sample of content written on her blog:
“The Bart Organization are true professionals and a pleasure to work with. They have really helped my business grow and I am definitely seeing results. Anthony Bart, the owner, is a great guy and he knows his stuff!” – Amy Boyers
After Amy’s website was built, she started a 6 month SEO campaign. Amy’s strategy targeted two main areas: Google Search listings and Google Map listings. In 6 months, Amy now ranks for over 720 keywords on Google – Important keywords like “eating disorder psychologist”, “therapist miami”, “psychologist miami”, “psychologist near me”, and many more of Miami’s most competitive keywords. Amy’s previous site generated very little organic search traffic, she saw a huge jump of local searchers visiting her website. Amy’s Google Maps location was not being found by potential customers previously, but after 6 months of optimization 62 quality local leads brought new opportunities to Amy’s practice. Finally, Google Search yielded 57 quality leads, while previously her website was not generating any leads from Google. In total, nearly 120 quality, local leads were generated in Amy’s 6 month SEO campaign (These organic campaigns will continue yielding leads for many years for Amy’s business). Amy continues to use our SEO services as we’ve only scratched the surface of potential!
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READY? WE’RE HERE TO HELP
Our internet marketing services are designed to help your business grow using the power of the internet. We know that your company is unique. That’s why we offer solutions customized to fit your unique business needs, goals, and expectations. Whether you’re searching for a partner to manage your online presence or a full-service internet marketing company to design and boost your website to the first page on Google, we can create a package just for you. Fill out the form below for a free consultation, we look forward to speaking with you!
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We're passionate about all things digital marketing and we're ready to grow your business! Why choose us?
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Rashmi, Business Owner