Innovative Thinking for Big Growth
Creating an online presence that not only looks good but also brings in new customers in one of the most competitive dentistry areas in America can seem like a daunting task for anyone else. For us, it was the perfect chance to push Dr. Lesperance’s practice, South Gables Dental, to the front of the pack of dentists in his local city of Coral Gables, Florida.
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Meet Lawrence Lesperance, DDS
Dr. Lawrence Lesperance was born and raised in Coral Gables, Florida. He stays current with cutting-edge dentistry by attending continuing education courses every year. South Gables Dental is a state-of-the-art dental office utilizing modern technology to provide safe and accurate treatments. Our progressive dental laboratories have been named the best in the country. We guarantee our work and we know you’ll love the results.
THE WEB DESIGN PROCESS
With the redesign of South Gables Dental’s website, our primary goal was to create a clean, professional website that put search engine optimization (SEO) at the top of the list in terms of structure, content, and layout, while streamlining user experience to maximize future SEO efforts. We also wanted to introduce Dr. Lawrence’s new products to his customers.
SEARCH ENGINE OPTIMIZATION
Dr. Lesperance decided to implement a SEO strategy to stand out from other dentists in Coral Gables. Lawrence’s new website was structured from the ground up with search engine optimization top of mind. This allowed Lawrence’s services and company to be found locally for a number of valuable keywords in Coral Gables and Miami, FL.
After implementing one of our SEO packages, Dr. Lesperance’s practice has seen a large increase in organic traffic from Google as well as new leads calling in and scheduling appointments.
Within only nine months, Lawrence’s SEO strategy propelled his business to new patient growth heights.
The above graph shows the number of keywords that Dr. Lesperance’s website ranked for previous to our website and SEO implementation.
In addition to implementing local SEO, Dr. Lesperance incorporated a content marketing strategy to attract potential clients searching for his services. Long-form articles are written to cover a wide array of topics related to his niche market, which help position South Gables Dental as experts in their dental craft.
Here is sample of content written on Dr. Lesperance’s blog:
“BartX Digital is doing an incredible job and we’re lucky to have them!”
-Tara Auclair, Marketing Director, South Gables Dental
One year after Dr. Lawrence’s website was built, he started a 12 month SEO campaign. South Gables Dental’s strategy targeted two main areas: Google Search listings and Google Map listings. In less than 6 months, Dr. Lawrence now ranks for over 250 keywords on Google – Important keywords like “Coral Gables Dentist”, “Gables Dentist”, “Cosmetic Dentist Coral Gables”, and many more of Coral Gable’s most competitive keywords. Dr. Lawrence’s previous site generated very little organic search traffic, he saw a huge jump of local searchers visiting his website. Dr. Lawrence’s Google Maps location was not being found by potential customers previously, but after less than 6 months of optimization, 162 quality local leads brought new opportunities to Dr. Lawrence’s practice via Google Maps. Finally, Google Search yielded 81 leads.. In total, 243 quality, local leads were generated in Dr. Lawrence’s 6 month SEO campaign (These organic campaigns will continue yielding leads for many months and years for South Gables Dental). Dr. Lawrence continues to use our SEO services as we’ve only scratched the surface of potential! We’ll continue to update these numbers as time passes.
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“X Factor” is defined as “a variable in a given situation that could have the most significant impact on the outcome.” BartX is the “X factor” your business needs to thrive. Our internet marketing company uses the power of the internet to help your business grow by finding a unique marketing formula for your unique business. We know that you’re passionate about your business. That’s why we offer solutions customized to fit your unique business needs, goals, and expectations. Whether you’re searching for a partner to manage your online presence or a full-service digital marketing company to design and boost your website to the first page on Google, we can create a package just for you. Fill out the form below for a free consultation, we look forward to speaking with you!
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