The Best Optometrist Internet Marketing Strategies
If you’re an optometrist that is looking to increase web traffic, increase leads, and increase revenue, an internet marketing strategy is a smart choice. Internet marketing is one of the most effective types of marketing because so many people spend their time online throughout the day. Internet marketing is an umbrella term that covers many different specialties including: SEO, pay per click advertising, social media, web design, email marketing, and many others.
BartX offers everything your optometrist practice needs to thrive in the internet marketing space. Our websites are built to not only look great but for the foundation of SEO. With any internet marketing strategy, a strong website with a strategic focus is the foundation for success.
At BartX, we care about you and your business. We are guided by our principles and values to serve our customers and the community with integrity. We are passionate about all things internet marketing and we are dedicated to your success. Contact us to learn how we can help your business grow!
Internet Marketing Strategies for Optometrists
Let’s review some internet marketing strategies for optometrists:
SEO (Search Engine Optimization)
SEO is an extremely effective strategy used to drive more quality traffic to your site. The more quality traffic that comes to your site, the more your brand will be discovered, the more leads, sales, and revenue your business will generate.
This strategy works by matching your content with valuable keywords for your business in search engines. The higher your results show up for “search queries” in Google and other search engines, the more quality traffic your business will receive. To get this quality traffic, your pages need to be ranked highly for search queries. In fact, 92% of all clicks happen on the first page (first 10 results) on Google.
Our optometrist SEO services can help your business get on the first page of important search results in your industry. This may seem like a daunting task, but we can help!
PPC (Pay-Per-Click Advertising)
Pay-per-click advertising is a strategy used by many optometrists. Rather than ranking organically through SEO, with PPC, you pay to appear for important keywords to your business. A PPC campaign can be extremely effective because you only pay for when people click on your ads.
We typically recommend that optometrists implement a PPC strategy when they need leads quickly or when keywords are extremely competitive. However, we strongly advise businesses to invest in SEO strategies because long-term, it is one of the smartest internet marketing strategies a business can implement.
Social Media Marketing
Think about the brands you love. If you’re on social media, there’s a good chance that you probably follow a few of them. The content and advertising these brands produce are much more highly favored by you than some random ad you might receive. This is because you are an advocate of their brand.
The same can be created for your brand on social media if you build up a following of advocates. These people will share your content and buy from you. Even negative feedback about your company on social media can be a great learning experience for your business to continue improving. Your brand’s reputation is incredibly important to long-term success. A social media strategy can help foster positive interactions for your practice.
Last on our list but certainly not least is your website presence. Your website is at the center of everything your practice does online. Whether you’re advertising, building a SEO strategy, creating email campaigns, or implementing social media strategies, your website connects them all.
Your web design distinguishes you from your competition and enhances your business’ credibility. In fact, according to a study at Stanford University, 75% of users admit making judgement about a company’s credibility based on their website’s design. Creating a great website design for your medical practice is incredibly important.
Ready to Grow Your Business with a Top Optometrist Marketing Company?
BartX is a top internet marketing company and we’re ready to grow your practice! We know that you’re passionate about your business. When you partner with us, we are passionate about your business too. Your success is our success and we’ll do everything we can to help make your business succeed online. Our optometrist marketing services will take your business to the next level by creating beautiful website designs and attracting new customers to your business with our lead generating services.
If you are ready to launch with internet marketing, contact us today!
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“X Factor” is defined as “a variable in a given situation that could have the most significant impact on the outcome.” BartX is the “X factor” your business needs to thrive. Our internet marketing company uses the power of the internet to help your business grow by finding a unique marketing formula for your unique business. We know that you’re passionate about your business. That’s why we offer solutions customized to fit your unique business needs, goals, and expectations. Whether you’re searching for a partner to manage your online presence or a full-service digital marketing company to design and boost your website to the first page on Google, we can create a package just for you. Fill out the form below for a free consultation, we look forward to speaking with you!
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