Dental Website Design: A Guide for Dentists

In today’s digital world that we live in, your website is often the first interaction consumers have with your business. Your potential customers make judgement about your company based on how professional (or unprofessional) your website appears – Which is why web design services can have an immense impact on your dental practices’ bottom line.

In addition to having a great looking site, your website is the anchor to your digital marketing efforts. A beautiful website strategy is certainly important, but as an internet marketing company, we must emphasize the importance a web strategy has for any digital campaign your business implements.

At BartX, we care about you and your business. We are guided by our principles and values to serve our customers and the community with integrity. We are passionate about all things internet marketing and we are dedicated to your success. Contact us to learn how we can help your business grow!

Benefits of Great Web Design for Dentists

Here are some reasons why your dental practice should invest in web design:

A Great Website Enhances Credibility

Having an attractive, professional website is crucial to your potential customers perception of you. Our dental web design services make your business look great to potential customers.

A Great Website is your Foundation

Whether you are running SEO campaigns, advertising, or building social media campaigns, having a strategically built site that incorporates best UX principles and analytics tracking is vital to campaign success. Our dental web design services will set you up for future success.

A Great Website Distinguishes you from the Competition

Your competitors are looking for ways to get an edge on your business. One way you can turn the tide is to build a more attractive, compelling website than them. Another way is to position your website highly with SEO services.

A Great Website Sets you up for SEO Success

One of the most important web design aspects that is often overlooked, even by many agencies, is SEO. SEO, or search engine optimization, is a major strategy to attract visitors to your website. Without properly building a structure and content strategy that supports SEO best practices, gaining valuable visitors from search engines is extremely difficult.

A dedicated SEO strategy will help your business thrive. But without a proper foundation to build on, SEO is not possible. We highly recommend you work with a web design agency that understands SEO and actively implements best practices into their web designs.

A Great Website Allows you to Track Online Success

Does your current website allow you to track to see what’s working and what’s not? A great website strategy is built with tracking analytics top of mind. Whether you’re a local business, an eCommerce store, or a multinational company, you need to be tracking important events on your website. Tracking these events will guide your internet marketing strategies and help you make educated future decisions based on past data.

10 Tips To Help You Build a Great Dental Web Design

To build a great dental web design for your practice, we’ve outlined 10 steps to help you. Let’s get started:

1. Define Who Your Target Customer Is

Taking time to define your audience segments among your various business lines using qualitative and quantitative data will help you create a great dental web design strategy. Creating a Buyer Persona is an important starting point for all online marketing efforts, allowing you to properly tailor your marketing programs for each potential customer segment. We’ve created a free resource for you to create a buyer persona here: Create a buyer persona

2. Determine Your Brand Strategy

Establishing your brand identity is a critical step in connecting with your target audience and positioning your business effectively in the market. The word “brand” to a lot of people means, logo. It goes much further than that. Here are 6 components of a brand strategy:

1. A Brand’s Purpose
2. A Brand’s Positioning
3. A Brand’s Promise
4. A Brand’s Beliefs
5. A Brand’s Personality
6. A Brand’s Book Cover

3. Establish 3 Top Goals and Order them in Priority

It’s important to know why you’re creating a website in the first place. Clearly defining your new website goals is key to setting yourself up for success. Are you trying to increase leads or sales for your products? Which products are most important? Are you trying to increase your search engine optimization (SEO)? Are you trying to convert a higher percentage of visitors to your site to leads? Taking time to think about these questions can help you have purpose when developing your website strategy.

4. Create a Site Map

A site map is just a fancy phrase that means a structure that you create before you build the site. While there are professional programs out there to help you develop a site map for your website strategy, you can create one in simple software such as Excel. A site map shows the hierarchy of pages on a website and should include at minimum: URL structure, H1 title, metatitle, metadescription, and SEO keywords. A site map is a very important tool to make sure your site is well-thought out and has a clear strategy.

5. Research Dental Related Keywords

Choosing the right keywords for your website strategy is a critical step to building a SEO plan. SEO will help your clients find your website after it’s built. It’s important to match 1 main keyword to each page of your website.

6. Write Copy That Gives Your Dental Practice Great On-Page SEO

Many dental website design companies will neglect SEO. It is crucial to have well written copy that targets a specific keyword. Here are a few principles to follow regarding your website copy:

1. Write at least 300 words for each page, but try to aim for 1000+ words.
2. Make sure to naturally include the keyword in your copy and title(s)
3. Write metatags that reflect the keyword and content on the page

7. Create a Page for Each Service Your Dental Practice Offers

When building a great dental web design, each service should have its own page. Not only will this make it easier for your clients to find your unique services, but it will also be great for SEO. While creating a page for each service will take more time to create and write copy for, you’ll have more opportunities for your customers to find you.

8. Include a Call to Action Strategy

Call to action buttons are a very important element to include throughout your site. It’s a good idea to include your phone number in the header and footer of your dental web design, and to include a button at the top and bottom of your site that prompts people to your contact page. You may also want to look into having a live chat added to your website to encourage more conversations.

9. Implement an Analytics Strategy

Creating an analytics strategy for your dental web design strategy is important for several reasons. It’s important see how your campaigns are going, how each page is performing, and to be able to make data-driven decisions.

We recommend building “Goals” in Google Analytics and setting up Google Tag Manager to track events happening on your website. You can then see key demographic/psycho-graphic information on those people who are accomplishing your goals.

10. Test, Test, and Test Some More

Before launching your new great dental web design, we recommend testing your website for: Speed, cross-browser comparability, and responsiveness. There are many more things you can test but these are some of the most important aspects to launching a successful website.

Need Some Help? We are a Top Dental Web Design Company

BartX is a top web design company for dentists and we’re ready to help build your business a great website! We know that you’re passionate about your business. When you partner with us, we are passionate about your business too. Your success is our success and we’ll do everything we can to help make your website project successful. Continue reading below to view a case study of how we helped a professional service client redesign her website and how we can help your dental practice create an amazing site that attracts new customers.