Dental Website Design: A Guide for Dentists
In today’s digital world that we live in, your website is often the first interaction consumers have with your business. Your potential customers make judgement about your company based on how professional (or unprofessional) your website appears – Which is why web design services can have an immense impact on your dental practices’ bottom line.
In addition to having a great looking site, your website is the anchor to your digital marketing efforts. A beautiful website strategy is certainly important, but as an internet marketing company, we must emphasize the importance a web strategy has for any digital campaign your business implements.
At BartX, we care about you and your business. We are guided by our principles and values to serve our customers and the community with integrity. We are passionate about all things internet marketing and we are dedicated to your success. Contact us to learn how we can help your business grow!
Benefits of Great Web Design for Dentists
Here are some reasons why your dental practice should invest in web design:
A Great Website Enhances Credibility
Having an attractive, professional website is crucial to your potential customers perception of you. Our dental web design services make your business look great to potential customers.
A Great Website is your Foundation
Whether you are running SEO campaigns, advertising, or building social media campaigns, having a strategically built site that incorporates best UX principles and analytics tracking is vital to campaign success. Our dental web design services will set you up for future success.
A Great Website Distinguishes you from the Competition
Your competitors are looking for ways to get an edge on your business. One way you can turn the tide is to build a more attractive, compelling website than them. Another way is to position your website highly with SEO services.
A Great Website Sets you up for SEO Success
One of the most important web design aspects that is often overlooked, even by many agencies, is SEO. SEO, or search engine optimization, is a major strategy to attract visitors to your website. Without properly building a structure and content strategy that supports SEO best practices, gaining valuable visitors from search engines is extremely difficult.
A dedicated SEO strategy will help your business thrive. But without a proper foundation to build on, SEO is not possible. We highly recommend you work with a web design agency that understands SEO and actively implements best practices into their web designs.
A Great Website Allows you to Track Online Success
Does your current website allow you to track to see what’s working and what’s not? A great website strategy is built with tracking analytics top of mind. Whether you’re a local business, an eCommerce store, or a multinational company, you need to be tracking important events on your website. Tracking these events will guide your internet marketing strategies and help you make educated future decisions based on past data.
10 Tips To Help You Build a Great Dental Web Design
To build a great dental web design for your practice, we’ve outlined 10 steps to help you. Let’s get started:
1. Define Who Your Target Customer Is
Taking time to define your audience segments among your various business lines using qualitative and quantitative data will help you create a great dental web design strategy. Creating a Buyer Persona is an important starting point for all online marketing efforts, allowing you to properly tailor your marketing programs for each potential customer segment. We’ve created a free resource for you to create a buyer persona here: Create a buyer persona
2. Determine Your Brand Strategy
Establishing your brand identity is a critical step in connecting with your target audience and positioning your business effectively in the market. The word “brand” to a lot of people means, logo. It goes much further than that. Here are 6 components of a brand strategy:
- A Brand’s Purpose
- A Brand’s Positioning
- A Brand’s Promise
- A Brand’s Beliefs
- A Brand’s Personality
- A Brand’s Book Cover
3. Establish 3 Top Goals and Order them in Priority
It’s important to know why you’re creating a website in the first place. Clearly defining your new website goals is key to setting yourself up for success. Are you trying to increase leads or sales for your products? Which products are most important? Are you trying to increase your search engine optimization (SEO)? Are you trying to convert a higher percentage of visitors to your site to leads? Taking time to think about these questions can help you have purpose when developing your website strategy.
4. Create a Site Map
A site map is just a fancy phrase that means a structure that you create before you build the site. While there are professional programs out there to help you develop a site map for your website strategy, you can create one in simple software such as Excel. A site map shows the hierarchy of pages on a website and should include at minimum: URL structure, H1 title, metatitle, metadescription, and SEO keywords. A site map is a very important tool to make sure your site is well-thought out and has a clear strategy.
5. Research Dental Related Keywords
Choosing the right keywords for your website strategy is a critical step to building a SEO plan. SEO will help your clients find your website after it’s built. It’s important to match 1 main keyword to each page of your website.
6. Write Copy That Gives Your Dental Practice Great On-Page SEO
Many dental website design companies will neglect SEO. It is crucial to have well written copy that targets a specific keyword. Here are a few principles to follow regarding your website copy:
- Write at least 300 words for each page, but try to aim for 1000+ words.
- Make sure to naturally include the keyword in your copy and title(s)
- Write metatags that reflect the keyword and content on the page
7. Create a Page for Each Service Your Dental Practice Offers
When building a great dental web design, each service should have its own page. Not only will this make it easier for your clients to find your unique services, but it will also be great for SEO. While creating a page for each service will take more time to create and write copy for, you’ll have more opportunities for your customers to find you.
8. Include a Call to Action Strategy
Call to action buttons are a very important element to include throughout your site. It’s a good idea to include your phone number in the header and footer of your dental web design, and to include a button at the top and bottom of your site that prompts people to your contact page. You may also want to look into having a live chat added to your website to encourage more conversations.
9. Implement an Analytics Strategy
Creating an analytics strategy for your dental web design strategy is important for several reasons. It’s important see how your campaigns are going, how each page is performing, and to be able to make data-driven decisions.
We recommend building “Goals” in Google Analytics and setting up Google Tag Manager to track events happening on your website. You can then see key demographic/psycho-graphic information on those people who are accomplishing your goals.
10. Test, Test, and Test Some More
Before launching your new great dental web design, we recommend testing your website for: Speed, cross-browser comparability, and responsiveness. There are many more things you can test but these are some of the most important aspects to launching a successful website.
Need Some Help? We are a Top Dental Web Design Company
BartX is a top web design company for dentists and we’re ready to help build your business a great website! We know that you’re passionate about your business. When you partner with us, we are passionate about your business too. Your success is our success and we’ll do everything we can to help make your website project successful. Continue reading below to view a case study of how we helped a professional service client redesign her website and how we can help your dental practice create an amazing site that attracts new customers.
WHY WEB DESIGN SERVICES?
In today’s business landscape, your website is typically the first interaction your customers have with your business. In addition to a visually appealing design, your website also needs to have a responsive site that adapts to any device or browser your potential customers are using. Finally, what separates us from many other website design companies is that we optimize our client’s sites for SEO. Why invest in our strategic website design services for your dental practice?
OUR WEB DESIGN PORTFOLIO
OUR WEB DESIGN PROCESS
Our team tailors our dental web design services to your company’s unique needs. Whatever your goals are, we create a a custom strategy for your website. The result is a website that not only looks great, but packs a serious strategic punch. Here is the web design process we use:
- DISCUSS YOUR GOALS – Our web design agency starts with discussing your goals. Because we know that no two companies are the same, it’s important that we learn your business. We’ll discuss your specific goals, the audience you’d like to reach, your industry, and your competitors.
- BUILD A STRATEGY – After gaining insights from our discovery meeting and piecing together any important data from your previous website, we will create a sitemap that will act as an outline for your web design.
- DEVELOPMENT – After we learn about your goals and build a strategy, our team will get to work on building an amazing design that your customers will love. We will structure your website for user experience and for on-page search engine optimization (SEO).
- TESTING AND REVIEW – After development, our team will test and review all components of your website to make sure forms, processes, and back-end operations work properly.
- LAUNCH AND IMPROVE – Our team will produce a stunning website for your organization that not only looks great but sets your business up for marketing success.
- MARKETING STRATEGY – After your website project is complete, it’s time to start building your internet marketing strategy! BartX offers best in class SEO services, social media marketing, advertising, email marketing, and content strategies to P.R.O.P.E.L. your business.
Want to see more? View our web design case study:
WHY USE US FOR WEB DESIGN?
Beautiful Custom Designs
Your dental business is unique. Your website should be unique too. Our website designs are fully customized, we don’t use cookie cutter templates.
We build our websites with SEO top of mind. Even if you don’t purchase a SEO service from us, we’ll make sure you’re site is optimized following on-page SEO best practices.
Seamless User Experience
All websites we build are responsive, meaning that visitors experience a seamless experience on desktops, laptops, tablets, and cell phones.
A Partner you can Trust
Trust is everything. We will be transparent and honest in our approach. Our reputation is the most important thing we have, we’ll do everything possible to exceed expectations.
Fully Scalable, Ready to Rock
Not all websites are built the same. Our websites are built with the ability to easily add on in the future and are built ready to start your marketing efforts.
Friendly Customer Service
We are always here to help your business succeed. Our managed plans offer several ways for you to get in touch with us. Don’t hesitate to contact us, we’re here to help!
Strategy Under the Hood
Many website companies can create a nice-looking website but lack internet marketing strategy. We prepare your website for future internet marketing success.
Expert Internet Marketing
One of the biggest benefits we bring to the table is our internet marketing expertise. After your website has been created, we’d be happy to build you a plan that works.
Driving Revenue for Our Satisfied Customers
READY? WE’RE HERE TO HELP
“X Factor” is defined as “a variable in a given situation that could have the most significant impact on the outcome.” BartX is the “X factor” your business needs to thrive. Our internet marketing company uses the power of the internet to help your business grow by finding a unique marketing formula for your unique business. We know that you’re passionate about your business. That’s why we offer solutions customized to fit your unique business needs, goals, and expectations. Whether you’re searching for a partner to manage your online presence or a full-service digital marketing company to design and boost your website to the first page on Google, we can create a package just for you. Fill out the form below for a free consultation, we look forward to speaking with you!
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We're passionate about all things digital marketing and we're ready to grow your business! Why choose us?
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