Dental SEO: A Guide for Dentists
Is your dental practice looking for more customers and revenue? SEO is one of the most powerful internet marketing strategies available because it allows your ideal customers to find your business in search engines organically, meaning, you won’t need to advertise.
What is SEO?
SEO stands for Search Engine Optimization. SEO is a silo term used to describe a number of strategies designed to optimize your website so that your business’ website and search listings rank highly in search engines. In basic terms, it’s the process of building strategies to help your potential customers find your website on Google, Yahoo, Bing, or another search engine. These search engines have indexed (or found, placed, and ranked) listings of websites from all over the web. Search engines, especially Google, have built a highly intelligent search algorithm that attempts to place the most relevant information at the top of the listings. That’s where we come in. As your dental SEO partner, we will be there every step of the way to make sure your SEO strategy online is highly effective in growing your business.
Our SEO agency has perfected its dental SEO strategy to get your business found in search engines so that you can generate new leads, calls, and revenue. At BartX, we know that your company is unique. That’s why we offer unique solutions customized to fit your unique business needs, goals, and expectations. Whether you’re a local dentist with a single location or a national organization with hundreds of locations, we can help your business grow.
At BartX, we care about you and your business. We are guided by our principles and values to serve our customers and the community with integrity. We are passionate about all things internet marketing and we are dedicated to your success. Contact us to learn how we can help your business grow!
SEO for Dental Practices: Why Does it Matter?
If you’re a dentist, SEO may not be high on your list of priorities. But it should be! Without dental SEO, almost no one will be able to find your practice on search engines.
In today’s digital landscape, your website is typically the first interaction your customers have with your business. But how do they find your website? Search engine searches generate 51% of traffic to websites according to Search Engine Journal (In our experience, it’s more like 60 to 70 percent!), while only 5% of website traffic is generated by social media. Here are some statistics that show why SEO is so important for your dental practice:
- 51% of all website traffic comes from search engines, with almost 75% of that traffic coming from Google
- 92% of searchers will choose a business on the first page of Google search results
- 70% of customers will visit a store based on information they found online
- 70% of customers visit a business or make a purchase based on information they found online
SEO for dental practices is crucial for growth long-term. Keep reading below for the benefits of SEO for dentists.
Benefits of SEO for Dental Practices
SEO is one of the best strategies your dental practice can use to grow long-term. Let’s review some of the top benefits that SEO can bring your dental practice.
Creates Long-Term Success
Like exercising, SEO takes time and effort to see results. But the up-front effort will bring you a consistent flow of quality website traffic from people who are searching for products or services your business offers. With quality traffic comes quality leads and sales.
Generates New Sales After your SEO Campaigns are Finished
SEO is a fantastic way for your dental practice to grow long after you’ve invested in a SEO strategy. However, the results you’ll see from a SEO campaign may drive you to continue building out your SEO campaigns.
Think of SEO as investing in a high-interest savings account. The more you put in up front, the more interest you’ll receive later on. The same can be said about SEO.
Other internet marketing campaign types such as PPC advertising (pay-per-click), while very effective, stop running when you stop spending.
Attracts High-Quality Website Traffic
A major benefit of SEO is that it brings high quality users to explore your business’ website at different phases of the buying process. This is because people searching for your services or products will find your business without searching for your company’s name in search engines.
Positions your Company as Industry Experts
One of the major components of SEO is content creation on your website. In the process of creating content, your business will be positioned favorably by creating authority content for those interested in your products or services. The content produced will show off your industry expertise and will inform readers that your business has high quality products or services to solve their needs.
4 Tips to Help Your Dental SEO Strategy
If your dental practice is looking for a place to start, here are five dental SEO strategies you can implement:
1. Build a Good Website Foundation
As employees are critical to your business’ success, your website structure is absolutely critical to SEO. We build WordPress websites because they have great SEO tools to help you with your on-page SEO. But a WordPress structure alone isn’t the solution to great on-page SEO. When building your website, make sure you have separate pages for each service offered. Read our on-page SEO checklist for more information on setting up your pages for SEO.
2. Find Valuable Keywords to Attract Valuable Clients
Similarly to a having a great website structure, choosing valuable dental SEO keywords is crucial to success. If you want to be seen by your valuable customers, you need to know what they search for and to appear (ideally on the first page) for those keywords.
When people search for a dentist, they search for specific keywords or phrases to find one. Some examples include:
- Dentist near me
- Best dentists in (insert your city here)
- Dentists (insert city name here)
We recommend that you do research on keywords and create a list. Make sure that you’re targeting “long-tail keywords”, or keywords that have 3 or more words. This will be easier than targeting a keyword like “dentist.”
3. Create a Content Strategy
In marketing, there has been a saying that “content is king.” While this is quite an old saying, it still reigns true today. Creating a content strategy in the form of a blog is an exceptional way to target more keywords, gain trust from your customers, and show your expertise. Remember how we mentioned we use WordPress for client sites? A WordPress website includes one of the best blog platforms available. We recommend creating content at least twice a month, ideally weekly or even more frequently.
Most of our clients start out writing their own content, but soon realize the enormous effort, both time and creativity, it takes to produce regular content. Do you need expert writers to assist you in content development that not only reads well but is optimized for dental SEO? We can help!
4. Be Consistent with Your Business Name and Location
Consistency is crucial for a local dental SEO strategy. Make sure to use your name exactly across your website and other websites. Also, make sure that your address is used exactly as the address you use for Google My Business if possible. Finally, make sure your telephone number is consistent across your website and other websites. Read our local SEO checklist for more information on building a local seo strategy.
Need Help with your Dental SEO Strategy? We are a Top Dental SEO Company
BartX is a top SEO company and we’re ready to help your business grow! We know that you’re passionate about your business. When you partner with us, we are passionate about your business too. Your success is our success and we’ll do everything we can to help make your business succeed online. Continue reading below to view a case study of how we helped a professional service client grow her business and how we can help your dental practice grow with SEO.
Not quite ready? Download our “Best Dental Practice Marketing Strategies” whitepaper. We lay out the best strategies you can use to beat your competitors and grow your practice.
HOW CAN DENTAL SEO SERVICES HELP MY PRACTICE?
SEO is one of the best digital marketing strategies to help your business get quality leads, drive quality traffic to your website, and earn more revenue to grow your business.
SEO, or search engine optimization, encompasses many strategies that work together to create a long-lasting conversion machine that keeps working for after your SEO project. Many of our clients continue to pay for our SEO services because we continue to reach more people and drive more leads for their business.
Here are some SEO strategies that we use:
- Research – Finding the right keywords to target and analyzing what strategies your competitors are using is crucial to SEO success
- Website Optimization – It is vital to have the right foundation before a SEO campaign can begin.
- Content Generation – Creating unique and quality content is vital to SEO success. Without it, an effective SEO campaign is nearly impossible.
- Backlinks – Backlinks help you rank higher for the important keywords that drive potential business to your website.
- Local Citations – If you’re a local business, citation building is a must to rank for Google maps.
P.R.O.P.E.L. YOUR BUSINESS
Our dental SEO services are designed to help your business grow using the power of the internet. We know that your company is unique. That’s why we offer solutions customized to fit your unique business needs, goals, and expectations. Take a look at how our SEO process helps our clients generate new leads:
PRESENCE – WEB PRESENCE EVALUATION
The first step in our dental SEO service is to evaluate your website and web presence. We need to make sure your structure, site speed, and layout are optimized fully. A SEO strategy is only as good as the structure it is built on. We can redesign or build you a beautiful website that accomplishes your business’ needs and goals.
RESEARCH – COMPETITORS & KEYWORDS
Like your business, your industry is unique. It’s important to evaluate the best keywords to target that have adequate search volume, low to moderate competition, and ideally cost the other companies advertising dollars. In addition to performing keyword research, our SEO formula includes an evaluation of your fiercest competitors to see which keywords they are choosing to target as well as how their link profile is built.
OPTIMIZE – ON-PAGE COPY
A crucial step in our P.R.O.P.E.L strategy formula is evaluating your current on-page copy. We must make sure that each page is optimized through properly written copy, permalink, and well-written meta title/description.
PROVIDE – CONTENT STRATEGY
Internet Marketing is not an easy process, but our SEO service takes care of all the headaches for your dental practice. We will develop a content strategy that targets your best industry keywords. Your content strategy will also position you as an expert in your industry.
ENGAGE – LINK BUILDING STRATEGIES
The next step in our P.R.O.P.E.L. formula is to develop a link profile for your website. Some of the strategies we utilize include local citations, contextual linking, web 2.0 linking, and social bookmarking.
LEVERAGE – OTHER CHANNELS
The final step in our process is to tie it all together. We build custom internet marketing strategies to boost your website visibility and further enhance your dental SEO strategy. BartX utilizes analytics software to test, monitor, and improve your campaigns. Social media, email marketing, and online advertising are just a few of the mediums we can tap into to PROPEL your internet marketing strategy to success.
SEO CASE STUDY
After Amy’s website was built, she started a 6 month SEO campaign. Amy’s strategy targeted two main areas: Google Search listings and Google Map listings. In 6 months, Amy now ranks for over 1250 keywords on Google – Important keywords like “eating disorder psychologist”, “therapist miami”, “psychologist miami”, “psychologist near me”, and many more of Miami’s most competitive keywords. Amy’s previous site generated very little organic search traffic, she saw a huge jump of local searchers visiting her website. Amy’s Google Maps location was not being found by potential customers previously, but after 6 months of optimization 79 quality local leads brought new opportunities to Amy’s practice. Finally, Google Search yielded 89 quality leads, while previously her website was not generating any leads from Google. In total, 168 quality, local leads were generated in Amy’s 6 month SEO campaign (These organic campaigns will continue yielding leads for many months and years for Amy’s business). Amy continues to use our SEO services as we’ve only scratched the surface of potential!
GOOGLE MAP CALLS
See the full SEO services case study above:
Driving Revenue for Our Satisfied Customers
READY? WE’RE HERE TO HELP
“X Factor” is defined as “a variable in a given situation that could have the most significant impact on the outcome.” BartX is the “X factor” your business needs to thrive. Our internet marketing company uses the power of the internet to help your business grow by finding a unique marketing formula for your unique business. We know that you’re passionate about your business. That’s why we offer solutions customized to fit your unique business needs, goals, and expectations. Whether you’re searching for a partner to manage your online presence or a full-service digital marketing company to design and boost your website to the first page on Google, we can create a package just for you. Fill out the form below for a free consultation, we look forward to speaking with you!
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