Dental PPC: A Guide for Dentists
Pay-per-click advertising is a strategy used by many dentists. Rather than ranking organically through SEO, with PPC, you pay to appear for important keywords to your business. A dental PPC campaign can be extremely effective because you only pay for when people click on your ads.
We typically recommend that companies implement a PPC strategy when they need leads quickly or when keywords are extremely competitive and are in the process of trying to rank for them through SEO.
On this page you’ll read about the benefits of PPC and how it can help your dental practice grow.
At BartX, we care about you and your business. We are guided by our principles and values to serve our customers and the community with integrity. We are passionate about all things internet marketing and we are dedicated to your success. Contact us to learn how we can help your business grow!
What is PPC?
PPC ads, or Pay-per-click ads, are paid ads that appear at the top of search results above the organic results. Previously, these ads were made to look like organic listings, but now they have a little tag that says “ad” to let users know that these are paid listings.
PPC ads work by the advertiser creating text ads with links to their important web page. Next, the advertiser selects important “keywords” or “keyphrases” that they’d like their ads to show up for. During this process, the advertiser will need place a “bid” for placement they’d like to appear on.
Pricing differs dramatically depending on the industry. One of the major benefits of PPC advertising is that you only pay when someone clicks on your ads. If your PPC ad strategy is built well, the right people will click on your ads. One of the most amazing features of PPC ads is that these users clicking on your ad will have the intent, or desire to purchase your product or services.
For example, let’s say that you’re a dentist and you’d like to advertise in Charlotte. You could target people that type in “best dentist in Charlotte”. You could also target the query “Dentist near me” and set GEO-parameters to only serve ads a certain distance from your location. Not only is this pretty cool but it’s extremely effective for driving new customers to your business!
Benefits of PPC Ads for Dentists
When you invest in a PPC strategy, your dental practice will experience many benefits.
Generate Quality Leads
One of the major benefits of PPC ads is that they will generate quality leads to your dental business. Search Engines, specifically Google, have developed an incredibly intuitive system that allows you to target based on a user’s “intent.” This means that a user has an intention of doing something or having something done while searching their platform.
BartX can help your dental practice generate quality leads by creating a keyword strategy that targets users with the intent to purchase from you.
Maintain Complete Control
With PPC advertising, your business has complete control of your campaign. After reviewing your advertising data, patterns will begin to form which you can take advantage of. An example would be the hours in which people are sending you lead information. If you notice all your leads are generated between 10 am and 6 pm, you can stop advertising after 6 pm until 10 am, given there is enough data to make this decision.
You also have complete control over how your ads look, given that they pass the search engine’s review process.
This great control allows you to create new campaigns quickly and adjust old campaigns to continually lower costs and improve lead generation.
Get Immediate Results
After your PPC campaigns have been created and approved by Google, you’ll see immediate results. PPC is a great strategy to use when your dental practice needs to quickly launch a new line of service or when you have seasonal products or services. It’s also beneficial to run PPC campaigns while your SEO campaigns are in the process of improving.
Improve Business Knowledge
The data does not lie. You can gain incredibly valuable insights into your product or service positioning by seeing which ads run most effectively. The phrase “knowledge is power” could easily apply to the business knowledge you’ll receive from running PPC ad campaigns.
We are a Top Dental PPC Management Company
BartX is a top PPC management company and we’re ready to grow your business! We know that you’re passionate about your business. When you partner with us, we are passionate about your business too. Your success is our success and we’ll do everything we can to help make your business succeed online. Contact us below to discuss how we can build effective PPC campaigns for your business!
WHY PPC MANAGEMENT?
In today’s digital landscape, your website is typically the first interaction your customers have with your business. But how do they find your business? Search engine searches generate 51% of traffic to websites according to Search Engine Journal, while only 5% of website traffic is generated by social media. Here are some statistics that show why PPC advertising is so important:
OUR PPC MANAGEMENT PROCESS
Our PPC management services are tailored to your company’s unique needs. Whatever your goals are, we create a custom strategy for your business. The result are campaigns that drive conversions and traffic to your website. Here is the PPC management process we use:
- DISCUSS YOUR GOALS – Our team starts by discussing your goals. Because we know that no two companies are the same, it’s important that we learn your business. We’ll discuss your specific goals, the audience you’d like to reach, your industry, and your competitors.
- BUILD A STRATEGY – After gaining insights from our discovery meeting and piecing together any important data, we’ll research important keywords to target.
- DEVELOPMENT – After we learn about your goals and build a strategy, our team will get to work on creating your campaigns and writing ads. We’ll use A/B testing to find the best performing ads for your campaign.
- MANAGEMENT – After developing your PPC advertising campaigns, our team will manage your campaigns by reviewing data to make statistically intelligent decisions.
- IMPROVEMENT – The final step is continually improving your PPC ad campaigns. After we have data, we can make decisions to best optimize your campaigns. This process will lower costs and increase leads.
Driving Revenue for Our Satisfied Customers
READY? WE’RE HERE TO HELP
“X Factor” is defined as “a variable in a given situation that could have the most significant impact on the outcome.” BartX is the “X factor” your business needs to thrive. Our internet marketing company uses the power of the internet to help your business grow by finding a unique marketing formula for your unique business. We know that you’re passionate about your business. That’s why we offer solutions customized to fit your unique business needs, goals, and expectations. Whether you’re searching for a partner to manage your online presence or a full-service digital marketing company to design and boost your website to the first page on Google, we can create a package just for you. Fill out the form below for a free consultation, we look forward to speaking with you!
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