Join Other Savvy Psychologists, Psychiatrists, and Therapists That Are Building An Online Therapy Practice
For the first time in our lives, most of the world was essentially shut down by COVID-19. Businesses that once saw clients, patients, and customers face to face were shut down or forced to go remote. This left many business owners scrambling to adapt. Many businesses were not well-structured to handle the dramatic shift in philosophy and suffered as a result.
This is especially true for many private practice owners like psychologists, psychiatrists, and mental health therapists. At BartX Digital, we work primarily with mental health professionals, and recently we’ve been getting a lot of calls from psychologists, psychiatrists, and other types of mental health therapists to discuss how to start an online therapy practice.
In this whitepaper, you will learn how to start or transition your current private practice to an online therapy practice. We will lay out strategies you can use to get patients seeking your practice for online therapy.
If Your Brick and Mortar Private Practice Doesn’t Have the Ability to Pivot to an Online Therapy Practice Quickly, It’s Time to Set Yourself Up for Success. Here are a Few Reasons Why:
93% of all online experiences start on a search engine (SearchEngineJournal)
63% of consumers primarily use a company’s website to find and engage with businesses (Local Search Association)
30% of consumers won’t consider a business without a website (SearchEngineLand)
But here’s the good news: We have worked with top mental health professionals build strategies to transition their practice online or via telehealth and we can help your private practice too!
Your Online Therapy Practice Questions Answered in this FREE whitepaper:
What are telemedicine/ telepsychiatry/ telehealth/ online mental health services?
Telemedicine, telepsychiatry, telehealth, and online mental health services are pretty similar in meaning so we will define telemedicine. Telemedicine is the process in which health care providers such as psychologists, psychiatrists, and therapists provide health care from a distance using technology such as video chat, recorded messages via videos, and over the phone.
Telemedicine is extremely beneficial for mental health professionals when they physically can’t see their patients (like during COVID-19), they want to take on clients who are not in their city, or when their clients are unable to come into their office (such as if they are on a vacation or business trip).
How do I become a psychologist online?
“How can I become a psychologist online” is a very common question we receive. In this guide, we are going to outline a strategy for you to get your marketing and web infrastructure beefed up so you’ll be able to flawlessly switch from in-person mental health services to online services.
How do I attract new patients for my private practice online?
Attracting new patients to your private practice will take time and effort. But the principles of therapist marketing are very simple when you boil them down. Clients need your services, and they need to find a therapist near them in their location. Each patient needs specific services from a therapist like you.
With this logic in mind, you can create a robust online marketing strategy that enables your future patients to find your services, and choose your practice over your psychologist and therapist competitors.
How much should a therapy practice spend on marketing?
Creating a marketing budget is one of the most important things your therapy practice can do. The U.S. Small Business Administration recommends that small businesses spend between 7 and 8% of their gross revenue on marketing. Some marketing experts, however, recommend up to 20% of gross revenue to be spent on marketing.
Many people look at marketing as an expense. However, when you find a successful strategy that drives patients to your practice, it should be viewed as an investment. We are confident that if you invest in the marketing strategies listed in our case studies, specifically a website foundation and a strong dental SEO strategy, you will see major growth in your dental practice.
How do I reach new patients that aren’t in my city?
In this guide, we are going to teach you some ways that patients can find your private practice anywhere in the United States or very specific cities (such as in your state) that you’d like to reach. We understand the laws in place that may exclude you from practicing in other states, however, these laws may be loosened as a result of events like COVID-19. Having a strategy ready to target these patients is a smart idea.
How do I communicate with my patients online and in scale?
Communicating with your patients at scale is one of the most important things you can have the ability to do. Imagine being able to target all of your patients with depression with a single email, such as you sending them an encouraging message or providing them with a new treatment option you’ve learned of. That’s powerful. In this guide, we will show you how you can set up a CRM and email marketing system so that you can be ready to communicate at scale at any time.
What are the best tools for HIPPA compliant telehealth and video chat?
HIPPA compliance is a major factor for mental health professionals like you. In this guide, we will highlight a few options we’ve found working with our psychologist, psychiatrist, and therapist clients over the years.
Can you manage the strategies you've outlined in this whitepaper?
Absolutely! We work with psychologists, therapists, and other medical professionals to help them grow their private practices using the power of the internet. Contact us to discuss how we can get your dental practice BIG results. Don’t just take our word for it, check out our therapist marketing case study.
4 Things You’ll Need to Start an Online Therapy Practice
Our whitepaper “How to Start an Online Therapy Practice” will provide you with the 5 components you’ll need to implement an online therapy practice. Our strategy to build an online therapy practice includes:
Your website is the foundation for your online therapy practice’s success. In this guide you’ll learn a process for building a website that allows you to target new patients in your city and other cities in your state (and even around the country if government rules are relaxed).
It’s important that you lay out your strategy before you start building a website for your private practice. We’ll show you how.
Creating an Effective Marketing Strategy
Once your website is structured correctly, your marketing and content strategy are so important to the overall success. In this guide, we will show you a way that you can create a robust, replicate-able strategy that translates to many marketing channels.
Choosing a CRM and Email Marketing System
A CRM tool (customer relationship management) is a great way to get a complete view of your customer and prospects in one place. An effective CRM will connect to your website and provide you with insights.
In addition to a CRM, an email marketing system will be an essential tool for you to communicate in mass to those contacts in your CRM, whether they are patients or potential patients. With an email marketing system, there are no limits to the types of campaigns you can run.
Choosing a Telehealth / Practice Management Software
Choosing the right tools can be a tricky process. In our online practice therapy guide, we’ll go through a few options you can use that manage the ability for you to schedule secure video calls with patients, send secure private messages, while giving you the ability to offer online payment options and online scheduling for your customers.
Need Help Executing a Successful Online Therapy Practice Strategy?
We are here to help! After reading our whitepaper “How to Build an Online Therapy Practice,” you will be one step closer to seeing patients online. But implementing these private practice marketing strategies takes time and expertise. If you need a partner to help you succeed online, BartX Digital is a top psychologist, psychiatrist, and therapist marketing company. We love working with mental health professionals and we have proven psychologist, psychiatrist, and therapist marketing strategies that can help you grow. Contact us today to schedule a call with an expert today!