Learn The Best Marketing Strategies for Psychologists, Psychiatrists, & Therapists

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With the vast competition psychologists and therapists face to get new patients, your private practice needs a comprehensive marketing strategy to get found by patients, find new patients, and retain your current patients.

Having worked with psychologists and therapists, we understand how hard it is to find valuable information for marketing your private practice. That’s why we’ve created a comprehensive guide with the very best marketing strategies for psychologists that can take your practice to the next level. This plan can be implemented whether you’re a psychologist with a new practice or a psychologist with a more established practice.

Growing your private practice is one of the hardest things about being an independent psychologist or therapist. Your patients likely won’t need your services forever, so it’s important to have a strategy in place to get a steady stream of new patients.

Here’s the problem for many therapists: Traditional marketing tactics are costly and don’t work anymore. Gone are the days of opening the Yellow Pages to search for a local business.

If Your Private Practice Marketing Strategies Aren’t Primarily Online, It’s Time for a Digital Marketing Overhaul. Here Are Some Reasons Why:

  • 97% of all consumers go online to find a local business (BrightLocal)
  • 93% of all online experiences start on a search engine (SearchEngineJournal)
  • 63% of consumers primarily use a company’s website to find and engage with businesses (Local Search Association)
  • 30% of consumers won’t consider a business without a website (SearchEngineLand)

But here’s the good news: Through sifting through data for years, we’ve created strategies that actually work to get quality new patients for your practice.

Your Private Therapy Practice Marketing Questions Answered

How do you market a therapist?

Promoting your private therapy practice isn’t as complicated as one might think. Whichever tactics and marketing strategies you use to promote your therapy office, make sure they follow these principles:

Therapist Marketing Strategies that are Cost-effective: Promoting your therapy practice needs to be make sense financially. TV ads, magazine placements, and radio spots may not make sense for your return on investment.

Therapist Marketing Strategies that are Trackable: The tactics you use to promote your private practice need to be trackable, meaning, you need to be able to see where your dollars are being spent and how many calls, leads, and other valuable metrics are produced from your budget. In our best dental marketing strategy guide, we will show you our favorite marketing strategies to grow your dental practice in a big way.

Therapist Marketing Strategies that are Well Executed: Whichever marketing strategies your dental practice decides on employing, you need professionals who can make them happen at a high level.

Therapist Marketing Strategies that Actually Work: Many private practices we speak with don’t know where to start. They try out a bunch of different tactics that don’t produce results. In our therapist marketing guide, we highlight real strategies that actually produce long-term results using the power of the internet.

How do private therapy practices grow?

It’s not a secret that private therapy practices need to be constantly bringing in new patients to account for patients they may lose. The strategies to bring new patients to your private practice do exist, however, they do require a constant, high-quality, and timely approach over a duration of time. Like with a diet or exercise plan, people succeed when they follow a regiment long-term. With short-term thinking, it’s impossible to get the results you’re looking for. The same can be said about quality strategies to bring patients to your private practice.

How can a therapist get more clients?

Attracting new patients to your private practice will take time and effort. But the principles of therapist marketing are very simple when you boil them down. Clients need your services, and they need to find a therapist near them in their location. Each patient needs specific services from a therapist like you.

With this logic in mind, you can create a robust online marketing strategy that enables your future patients to find your services, and choose your practice over your psychologist and therapist competitors.

How much should a therapy practice spend on marketing?

Creating a marketing budget is one of the most important things your therapy practice can do. The U.S. Small Business Administration recommends that small businesses spend between 7 and 8% of their gross revenue on marketing. Some marketing experts, however, recommend up to 20% of gross revenue to be spent on marketing.

Many people look at marketing as an expense. However, when you find a successful strategy that drives patients to your practice, it should be viewed as an investment. We are confident that if you invest in the marketing strategies listed in our case studies, specifically a website foundation and a strong dental SEO strategy, you will see major growth in your dental practice.

How many new clients does a private practice need?

Experts say that the average practice loses as much as 10% of their current patients each year through normal attrition. We recommend that a dental practice set a goal of growing 15% each year to see steady growth year over year. If you’re only getting 10% new growth each year, statistically, your private therapy practice is stagnant.

How do you keep clients coming back?

Getting new patients in the door and getting them to come back are different strategies. In our guide, we highlight how to get new patients to your practice. However, getting patients to come back can be accomplished through quality service, empathetic and honest staff, and great communication strategies. We recommend that a private practice incorporate a patient management system to provide quality communication that is automated and requires little work from your staff. Be careful though, not all patient management systems are technology friendly. We have a few recommendations we can make, please contact us and we’d be happy to send them your way.

How do I get clients for my counseling business?

Private practices can increase their patient flow by building out strategic marketing tactics. Simply posting on Facebook isn’t going to cut it anymore with their low algorithmic reach they’ve implemented the past few years. Let’s be honest, the main goal of social media and Google is to make money off of advertising. While we do mention these strategies in our guide (which can be very effective), we urge our psychologist and therapist clients to first build out a strong website and search engine optimization (SEO) strategy. This will position your company to be found on search engines for FREE, long-term. Download our best therapist marketing strategy guide to learn how it works.

We are happy to help you build out your therapist marketing strategy.

Can you manage the strategies you've outlined in this whitepaper?

Absolutely! We work with psychologists, therapists, and other medical professionals to help them grow their private practices using the power of the internet. Contact us to discuss how we can get your dental practice BIG results. Don’t just take our word for it, check out our therapist marketing case study.

Therapist Marketing Strategies

Learn the Best Marketing Strategies for Psychologists, Psychiatrists, and Therapists

In this case study, we are going to review the best marketing strategies psychologists, psychiatrists, and therapists can use to grow their practice. This guide will be perfect for psychologists that are new practice owners to build up their patients or for experienced psychology practice owners to reboot their marketing strategy.

"BartX are true professionals and a pleasure to work with. They have really helped my business grow and I am definitely seeing results. Anthony Bart, the owner, is a great guy and he knows his stuff!” – Amy Boyers"

Dr. Amy Boyers - Clinical Psychologist - Amy Boyers, Ph.D.


Increase in organic traffic


online leads generated

BartX used SEO to increase overall organic traffic by +662% and, along with a newly redesigned website, we were able to increase online leads from 0 to over 230. Creating a strategy for Amy to reach these numbers took about 12 months of consistent hard work, optimization, and strategy. We are confident that through a similar strategy, psychologists, therapists, and private practices like yours can experience growth too.

Amy Boyers, Ph.D. (perhaps similar to some of you reading this) is an extremely talented psychologist in treating her patients and helping them live better lives. She went to school for many years and is truly one of the smartest people we know. But creating a digital marketing strategy can be an incredibly steep learning curve, even for PhDs! For our team, helping our clients grow their practice is our passion, we live and breathe it.

We’d love to help you grow your practice like we did with Amy’s practice. But if you’re up for the digital marketing challenge, we’ve put together this case study so that you can learn some of our top strategies to grow your practice!

Marketing Ideas to Grow Your Therapy Practice

Our “Best Marketing Strategies for Psychologists” whitepaper will provide you with proven marketing ideas to grow your practice. If you’re looking to launch your digital marketing strategy to find new clients, download the above whitepaper to learn how you can grow your practice.

In this whitepaper on the best marketing strategies for psychologists, we will cover the strategies below and how you can execute them:

Optimize Your Google My Business Page

There are two main areas new patients can find your practice. The first area is one of the easiest to set up. It will however, take a considerable amount of time to optimize, but it is well worth the investment. This strategy packs a HUGE punch by allowing your business to be found in Google maps and maps at the top of search.

Build a Professional Website

When you purchased or built your psychology practice, did you invest in the interior of your facility? Of course you did! You invested in a high quality waiting room, and a room that makes your patients feel at ease when they speak with you. First impressions make a big difference.

Your therapist website design is like your interior, and patients WILL absolutely judge it on how it looks and functions. In fact, 75% of people have judged a company’s credibility based on its website design.

In additional to how it looks, your psychologist website will need to make sure it includes the necessary technical enhancements that Google cares about. Learn how you can create your best therapist website design.

Research Your Competitors’ SEO Strategies

You don’t need to recreate the wheel when it comes to starting your SEO strategy. In this section, we are going to review how your psychology practice can create a winning SEO strategy in your local city. For the purpose of this whitepaper, we will reference a free tool that you can use, Google Ads Keyword Planner.

Optimize Your Website for SEO

Building a website that looks good is only part of the battle. Make sure that you’re using a website company that has a thorough understanding of SEO. We run into clients often who have had a website built but once they are ready to start doing SEO, their foundation is not built correctly and not optimized at all. This requires additional time and resources to fix.

Set Up Analytics to Track Leads

One of the most important parts of any website strategy is to be able to track leads. We could have added this to the previous section, but we feel it deserves its own section. One of the simplest ways to track leads is to use Google Analytics, a free tool. Follow the simple formula we include in this whitepaper.

Start a Blog

Starting a blog is required if you’re looking to rise above your competitors. SEO is a marathon, not a sprint. The more keywords you rank for, the more opportunities your clients can find you in your city. In this whitepaper on the best marketing strategies for psychologists, we will discuss some reasons why you need to start blogging.

Get Listed in Relevant Psychologist Directories

In addition to optimizing your Google My Business listing, getting listed in directories is one of the most important things you can do to rank on Google Maps.

Aside from the hundreds (or even thousands) of traditional directories your business could be a part of, we’ve listed more than 30 psychologist directories your practice should join (including our very own therapist directory, therapybypro.com).

Connect with Your Customers on Social Media

Social media can be a fantastic tool to reach your customers and bring a personal touch many other marketing strategies can’t achieve. We’d recommend posting content at least 3 times a week on platforms like Facebook, Instagram, and Twitter. Facebook and Twitter will allow you to post links, so posting your blogs is a great way to provide valuable, authentic information to your clients. It will also help your SEO strategies by sending “social signals” when your clientele like and share your posts.

Advertise on Google Ads

While SEO is an amazing marketing strategy to implement, it does take time and a lot of effort to work effectively. We recommend using Google Advertising to compliment your SEO efforts in the near term while you build out your SEO strategies.

Ask Patients for Reviews

While getting found via SEO, Advertising, and Social Media is a big part of our psychologist marketing strategies, having positive reviews is vital to clients choosing your practice. We recommend that you create an internal strategy on your team to ask for reviews from your patients on Google or Yelp to start. It’s important that your clients give your psychology practice 4 and 5 star reviews.

Create an Email Marketing Strategy

An email marketing strategy can be helpful to your business in many ways. According to medcitynews.com, over 90% of adults want better email communication from their doctor, and similarly their psychologist. In this best marketing strategies for psychologists whitepaper, you’ll learn 7 email strategies.

In this guide, we walk you through step by step how you can grow your psychology practice with some of the best psychologist marketing strategies out there.

Need Help Executing These Psychologist Marketing Strategies? We are a Top Psychologist Marketing Agency

After reading our “Best Marketing Strategies for Psychologists” whitepaper, you now have a few of our go-to strategies to get new patients for your practice. But, executing your digital marketing strategy is not an easy or quick task. It requires time, consistency, and creativity to execute the necessary pieces to be successful against the other top psychologists in your city.  If you don’t have an experienced digital marketing employee, we’d be thrilled to help you grow your practice. Contact us to learn how we can help!