Learn How to Market a Law Firm
In this case study, we are going to review the best law firm marketing strategies to make your law firm grow. This guide will be perfect for new law firms to get new clients or for established law firms to reboot their marketing strategy.
Learn the Best Law Firm Internet Marketing Strategies to Get New Clients
Our “Best Law Firm Marketing Strategies” whitepaper will provide you with proven marketing ideas to grow your practice. If you’re looking to launch your digital marketing strategy to find new clients, download the above whitepaper to learn how you can grow your practice.
In this whitepaper on the best law firm marketing strategies, we will cover the strategies below and how you can execute them:
Optimize Your Google My Business Page
There are two main areas new clients can find your law firm. The first area is one of the easiest to set up. It will however, take a considerable amount of time to optimize, but it is well worth the investment. This strategy packs a HUGE punch by allowing your business to be found in Google maps and maps at the top of search.
Build a Professional Website
When you purchased or built your firm, did you invest in the interior of your facility? Of course you did! You invested in a high quality office that is both professional and makes your clients feel at ease when they speak with you. First impressions make a big difference.
Your website is like your interior, and patients WILL absolutely judge it on how it looks and functions. In fact, 75% of people have judged a company’s credibility based on its website design.
In additional to how it looks, your law firm website will need to make sure it includes the necessary technical enhancements that Google cares about.
Research Your Competitors’ SEO Strategies
You don’t need to recreate the wheel when it comes to starting your SEO strategy. In this section, we are going to review how your law firm can create a winning SEO strategy in your local city. For the purpose of this whitepaper, we will reference a free tool that you can use, Google Ads Keyword Planner.
Optimize Your Website for SEO
Building a law firm website that looks good is only part of the battle. Make sure that you’re using a website company that has a thorough understanding of SEO. We run into clients often who have had a website built but once they are ready to start doing SEO, their foundation is not built correctly and not optimized at all. This requires additional time and resources to fix.
Set Up Analytics to Track Leads
One of the most important parts of any website strategy is to be able to track leads. We could have added this to the previous section, but we feel it deserves its own section. One of the simplest ways to track leads is to use Google Analytics, a free tool. Follow the simple formula we include in this whitepaper.
Start a Blog
Starting a blog is required if you’re looking to rise above your competitors. SEO is a marathon, not a sprint. The more keywords you rank for, the more opportunities your clients can find you in your city. In this whitepaper on the best marketing strategies for psychologists, we will discuss some reasons why you need to start blogging.
Get Listed in Relevant Law Firm Directories
In addition to optimizing your Google My Business listing, getting listed in directories is one of the most important things you can do to rank on Google Maps.
Aside from the hundreds (or even thousands) of traditional directories your business could be a part of, we’ve listed more than 70 law firm directories your practice should join.
Connect with Your Clients on Social Media
Social media can be a fantastic tool to reach your customers and bring a personal touch many other marketing strategies can’t achieve. We’d recommend posting content at least 3 times a week on platforms like Facebook, Instagram, and Twitter. Facebook and Twitter will allow you to post links, so posting your blogs is a great way to provide valuable, authentic information to your clients. It will also help your SEO strategies by sending “social signals” when your clients and potential clients like and share your posts.
Advertise on Google Ads
While SEO is an amazing marketing strategy to implement, it does take time and a lot of effort to work effectively. We recommend using Google Advertising to compliment your SEO efforts in the near term while you build out your SEO strategies.
Ask Clients for Reviews
While getting found via SEO, Advertising, and Social Media is a big part of our law firm marketing strategies, having positive reviews is vital to clients choosing your law firm. We recommend that you create an internal strategy on your team to ask for reviews from your clients on Google to start. It’s important that your clients give your law firm 4 and 5 star reviews.
Create an Email Marketing Strategy
An email marketing strategy can be helpful to your business in many ways. Custom automation allows you to “set it and forget it.” Let’s say someone fills out a form inquires about personal injury law services. You can create a custom, automated email path to send personalized information to them while you nurture that lead.
In this guide, we walk you through step by step how you can grow your law firm with some of the best law firm marketing strategies out there.
Need Help Executing These Law Firm Marketing Strategies? We are a Top Law Firm Marketing Agency
After reading our “Best Law Firm Marketing Strategies” whitepaper, you now have the top strategies to get new clients for your practice. But, executing your digital marketing strategy is not an easy or quick task. It requires time, consistency, and creativity to execute the necessary pieces to be successful against the other top lawyers in your city. If you don’t have an experienced digital marketing employee, we’d be thrilled to help you grow your law firm. Contact us to learn how we can help!