Learn The Best Dental Online Marketing Strategies For BIG Growth


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Join Other Savvy Dentists and Download This Free Dental Online Marketing Guide

With the vast competition dentists face to get new patients, your dental practice needs a comprehensive dental online marketing strategy to get found by patients, find new patients, and retain your current patients.

Working with dentists, we understand how hard it is for dentists to find valuable marketing information to grow their practice. That’s why we’ve created a complete guide with the very best dental practice marketing strategies that you can can use to take your practice to the next level. This plan can be implemented whether you’re a dentist with a new practice or a dentist with a more established practice.

The average dental practice needs at least 20 new patients each month per dentist in order to grow and have a successful long-term dental practice.

Here’s the problem for many dentists: Traditional marketing practices aren’t going to cut it anymore. Gone are the days of opening the Yellow Pages to search for a local business.

If Your Dental Patient Marketing Strategies Aren’t Primarily Online, It’s Time for a Digital Marketing Overhaul. Here Are Some Reasons Why:

  • 97% of all consumers go online to find a local business (BrightLocal)
  • 93% of all online experiences start on a search engine (SearchEngineJournal)
  • 63% of consumers primarily use a company’s website to find and engage with businesses (Local Search Association)
  • 30% of consumers won’t consider a business without a website (SearchEngineLand)

But here’s the good news: We’ve cracked the code on what it takes to get a consistent inflow of new dental patients online. Our dental patient marketing strategies in this white paper will help your practice grow.

Your Dental Office Marketing Questions Answered

How can I promote my dental office?

Promoting your dental office isn’t as complicated as one might think. Whichever tactics and dental marketing strategies you use to promote your dental office, make sure they follow these principles:

Dental Marketing Strategies that are Cost-effective: Promoting your dental office needs to be make sense financially. TV ads, magazine placements, and radio spots may not make sense for your return on investment.

Dental Marketing Strategies that are Trackable: The tactics you use to promote your dental office need to be trackable, meaning, you need to be able to see where your dollars are being spent and how many calls, leads, and other valuable metrics are produced from your budget. In our best dental marketing strategy guide, we will show you our favorite marketing strategies to grow your dental practice in a big way.

Dental Marketing Strategies that are Well Executed: Whichever marketing strategies your dental practice decides on employing, you need professionals who can make them happen at a high level.

Dental Marketing Strategies that Actually Work: Many dental practices we speak with don’t know where to start. They try out a bunch of different tactics that don’t produce results. In our dental marketing guide, we highlight real strategies that actually produce long-term results using the power of the internet.

How can I bring more patients to my dentist?

It’s not a secret that dental practices need to be constantly bringing in new patients to account for patients they may lose. The strategies to bring new patients to your dentist do exist, however, they do require a constant, high-quality, and timely approach over a duration of time. Like with a diet or exercise plan, people succeed when they follow a regiment long-term. With short-term thinking, it’s impossible to get the results you’re looking for. The same can be said about quality strategies to bring patients to your dentist.

How do you attract new patients to my dental office?

Attracting new patients to your dental practice will take time and effort. But the principles of dental marketing are very simple when you boil them down. Patients need your dental services, and they need to find a dentist near them in their location. Each patient needs specific services from a dentist like you.

With this logic in mind, you can create a robust online marketing strategy that enables your future patients to find your services, and choose your practice over your dentist competitors.

How much should a dental practice spend on marketing?

Creating a marketing budget is one of the most important things your dental practice can do. The U.S. Small Business Administration recommends that small businesses spend between 7 and 8% of their gross revenue on marketing. Some marketing experts, however, recommend up to 20% of gross revenue to be spent on marketing.

Many people look at marketing as an expense. However, when you find a successful strategy that drives patients to your practice, it should be viewed as an investment. We are confident that if you invest in the marketing strategies listed in our case studies, specifically a website foundation and a strong dental SEO strategy, you will see major growth in your dental practice.

How many new patients does a dental practice need?

Experts say that the average practice loses as much as 10% of their current patients each year through normal attrition. We recommend that a dental practice set a goal of growing 15% each year to see steady growth year over year. If you’re only getting 10% new growth each year, statistically, your dental practice is stagnant.

How can I promote my orthodontic practice?

Promoting your orthodontic practice will be very similar to promoting a dental practice. In our guide, we highlight our best strategies dentists (and similar professionals like orthodontists) can use to grow their practices. Orthodontists should follow our guide to a ‘T’ or hire a professional internet marketing company like BartX to manage their strategy. We urge you to think long-term when it comes to build your orthodontic strategy. Read our marketing strategy whitepaper to see how your practice can successfully get new patients for BIG growth.

How do you keep patients coming back?

Getting new patients in the door and getting them to come back are different strategies. In our guide, we highlight how to get new patients to your practice. However, getting patients to come back can be accomplished through quality service, empathetic and honest staff, and great communication strategies. We recommend that a dental practice incorporate a patient management system to provide quality communication that is automated and requires little work from your staff. Be careful though, not all patient management systems are technology friendly. We have a few recommendations we can make, please contact us and we’d be happy to send them your way.

How do dental clinics increase patient flow?

Dental clinics can increase their patient flow by building out strategic marketing tactics. Simply posting on Facebook isn’t going to cut it anymore with their low algorithmic reach they’ve implemented the past few years. Let’s be honest, the main goal of social media and Google is to make money off of advertising. While we do mention these strategies in our guide (which can be very effective), we urge our dentist clients to first build out a strong website and search engine optimization (SEO) strategy. This will position your company to be found on search engines for FREE, long-term. Download our best dental marketing strategy guide to learn how it works.

We are happy to help you build out your dental marketing strategy.

Can you manage the strategies you've outlined in this whitepaper?

Absolutely! We work with dentists and other medical professionals to help them grow their practices using the power of the internet. Contact us to discuss how we can get your dental practice BIG results. Don’t just take our word for it, check out our dental marketing case study.


Learn the Best Dental Marketing Strategies

In this case study, we are going to review the best dental practice marketing strategies to make your dental practice grow. This guide will be perfect for dentists that are new practice owners to build up their patients or for experienced dental office owners to reboot their marketing strategy.

Dental Marketing Ideas for Your Practice

Our “Best Dental Practice Marketing Strategies” whitepaper will provide you with proven marketing ideas for your dental office. If you’re looking to launch your digital marketing strategy to find new clients, download the above whitepaper to learn how you can grow your practice.

In this whitepaper on the best dental marketing strategies, we will cover the strategies below and how you can execute them:

Optimize Your Google My Business Page

There are two main areas new patients can find your practice. The first area is one of the easiest to set up. It will however, take a considerable amount of time to optimize, but it is well worth the investment. This strategy packs a HUGE punch by allowing your business to be found in Google maps and maps at the top of search.

Build a Professional Website

When you purchased or built your dental practice, did you invest in the interior of your facility? Of course you did! You invested in high quality dental machinery, a comfortable waiting area, and clean patient rooms. First impressions make a big difference.

Your dental website is like your interior, and patients WILL absolutely judge it on how it looks and functions. In fact, 75% of people have judged a company’s credibility based on its website design.

In additional to how it looks, your site will need to make sure it includes the necessary technical enhancements that Google cares about. Learn how you can build your best dental website design.

Research Your Competitors’ SEO Strategies

You don’t need to recreate the wheel when it comes to starting your SEO strategy. In this section, we are going to review how your dental practice can create a winning dental SEO strategy in your local city. For the purpose of this whitepaper, we will reference a free tool that you can use, Google Ads Keyword Planner.

Optimize Your Website for SEO

Building a website that looks good is only part of the battle. Make sure that you’re using a website company that has a thorough understanding of SEO. We run into clients often who have had a website built but once they are ready to start doing SEO, their foundation is not built correctly and not optimized at all. This requires additional time and resources to fix.

Set Up Analytics to Track Leads

One of the most important parts of any website strategy is to be able to track leads. We could have added this to the previous section, but we feel it deserves its own section. One of the simplest ways to track leads is to use Google Analytics, a free tool. Follow the simple formula we include in this whitepaper.

Start a Blog

Starting a blog is required if you’re looking to rise above your competitors. SEO is a marathon, not a sprint. The more keywords you rank for, the more opportunities your clients can find you in your city. In this whitepaper on the best dental marketing strategies, we will discuss some reasons why you need to start blogging.

Get Listed in Relevant Dental Directories

In addition to optimizing your Google My Business listing, getting listed in directories is one of the most important things you can do to rank on Google Maps.

Aside from the hundreds (or even thousands) of traditional directories your business could be a part of, we’ve listed more than 40 dentist directories your dental practice should join.

Connect with Your Customers on Social Media

Social media can be a fantastic tool to reach your customers and bring a personal touch many other marketing strategies can’t achieve. We’d recommend posting content at least 3 times a week on platforms like Facebook, Instagram, and Twitter. Facebook and Twitter will allow you to post links, so posting your blogs is a great way to provide valuable, authentic information to your clients. It will also help your SEO strategies by sending “social signals” when your clientele like and share your posts.

Advertise on Google Ads

While SEO is an amazing marketing strategy to implement, it does take time and a lot of effort to work effectively. We recommend using Google Advertising to compliment your SEO efforts in the near term while you build out your SEO strategies.

Ask Patients for Reviews

While getting found via SEO, Advertising, and Social Media is a big part of our dental marketing strategies, having positive reviews is vital to clients choosing your dental practice. We recommend that you create an internal strategy on your team to ask for reviews from your patients on Google or Yelp to start. It’s important that your clients give your dental practice 4 and 5 star reviews.

Create an Email Marketing Strategy

An email marketing strategy can be helpful to your business in many ways. According to medcitynews.com, over 90% of adults want better email communication from their doctor, and similarly their dentist. In this best dental marketing strategies whitepaper, you’ll learn 7 email strategies.

In this guide, we walk you through step by step how you can grow your dental practice with some of the best dental marketing strategies out there.

Need Help Executing These Dental Practice Marketing Strategies? We are a Top Dental Marketing Agency

After reading our “Best Dental Practice Marketing Strategies” whitepaper, you now have the top dental patient marketing strategies to get new patients for your dental practice. But, executing your digital marketing strategy is not an easy or quick task. It requires time, consistency, and creativity to execute the necessary pieces to be successful against the other top dentists in your city.  If you don’t have an experienced digital marketing employee, we’d be thrilled to help you grow your practice. Contact us to learn how we can help!