Creating Online Quizzes to Grow Your Private Practice

Which marketing strategy should my dental practice do first to increase patient volume

2020 was a difficult year for many people including medical professionals with a private practice. Some practices were shut down for months and when they reopened, they had few digital tools to let their clientele know they were back and to continue growing their practice.

Whether you’re starting a new counseling practice or have been in business for years, this strategy can help you get in front of the right patients. In this post, I will discuss 1 way you can increase the visitors to your website, which can in turn grow your practice.

What is an Online Quiz?

An online quiz asks a series of questions that help reveal insights to the quiz taker. In the scope of a medical practice, an online quiz can be created to help get information about a condition they may have. These don’t need to be diagnostic in nature, but rather, a way to educate potential clients that they need professional help.

Why Create Online Quizzes for your Practice?

Here are a few reasons why online quizzes could benefit your practice:

An online quiz helps potential patients learn about their condition
An online quiz will drive quality visitors to your site who may need treatment for the information in your quiz
An online quiz can generate new leads for your practice
An online quiz positions you as an expert

How to Create an Online Quiz

Here’s a sample process to create an online quiz:

Research topics that your patients are searching for
Create questions that can help answer an outcome, like “Do I have a Cavity?“
Assign a point value to each question
Create ranges of scores that provide various outcomes to a patient’s responses
Create a new webpage on your WordPress site
Write about 500 to 1000 words of copy about the subject your quiz is on
Create a quiz using “Quiz and Survey Master” plugin
In this plugin, make sure you set up a form to collect important information like name, phone number, and quiz for quiz takers to provide you
Post this quiz on the page you created in step 5 above
Publish this quiz and push it out to your audience via social media, emails, and SEO (which will take time to be pushed out by Google)

This process takes about 4 hours to accomplish and can be replicated as much as you’d like.

Sample Quizzes

Here are some sample quizzes (medical field) to give you an idea about how they work:

Think about different ailments, outcomes, or questions your patients have, then you can create a quiz that helps them decide to see a specialist.

Best Tools to Create an Online Quiz

We highly using WordPress for your website. Once you have a WordPress website, we highly recommend “Quiz and Survey Master” to build quizzes. This tool is great because you can build a variety of quizzes at no cost to you. There are no limits on the number of quizzes you can create.

Conclusion

In Conclusion, building a quiz can grow your practice by attracting potential clients. There are thousands of possible quizzes (if not more) that you could possibly create. Each quiz will bring new potential patients to your practice.

Resources for Professional Service Industries:
Dental Marketing Strategies
Psychologist Marketing Strategies
Law Firm Marketing Strategies

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