Internet Marketing Blog

2020 was a difficult year for many people including medical professionals with a private practice. Some practices were shut down for months and when they reopened, they had few digital tools to let their clientele know they were back and to continue growing their practice.  Whether you’re starting a new counseling practice or have been in business for years, this strategy can help you get in front of the right patients. In this post, I will discuss 1 way you can increase the visitors to your website, which can in turn grow your practice.  What is an Online Quiz? An online quiz asks a series of questions that help reveal insights to the quiz taker. In the scope of a medical practice, an online quiz can be created to help get information about a condition they may have. These don’t need to be diagnostic in nature, but rather, a way to educate potential clients that they need professional help. Why Create Online Quizzes for your Practice? Here are a few reasons why online quizzes could benefit your practice: An online quiz helps potential patients learn about their condition An online quiz will drive quality visitors to your site who may need treatment for the information in your quiz An online quiz can generate new leads for your practice An online quiz positions you as an expert How to Create an Online Quiz Here’s a sample process to create an online quiz: Research topics that your patients are searching for Create […]

If we summed up the most asked question that dentists have asked us into one question, it would be something like this: “Now that I’ve finished my website, how do I get new clients for my practice?” It happens all the time! At this point, we have to respond by saying something like: “Before we start any digital marketing for your dental practice, we’ll need to take a look at your website.” Your website is crucial to your dental practice’s marketing success. In this guide, we are going to discuss steps to building your best dental website design; a website that will set you up to be successful for years to come! Free resource: Download our free guide to the best dental marketing strategies for huge growth:DOWNLOAD THE BEST DENTAL MARKETING STRATEGIES “Your website is crucial to your dental practice’s marketing success.” Building Your Best Dental Website Design – Table of Contents: Building a Brand Performing Research Creating a Strategy Choosing Your Domain, Host, and Website Platform Designing Your Website Copywriting Connecting 3rd Party Tools Tracking Website Visitors and Leads Starting Marketing Chapter 1: Building a Brand The word “brand” is kind of a fluffy term to most dentists. However, there are actionable steps you need to take in building your brand before creating the very best dental website design. Let’x explore 6 key components of your brand strategy: Dental Brand Part 1: Creating Your Dental Practice’s Purpose Creating your purpose and boiling it into a sentence or two is […]

Whether you’re just starting a new private therapy practice or you’ve been around for a long time, a website is crucial to the success of your practice long-term. If we summed up the most asked question that psychologists and therapists have asked into one question, it would be something like this: “Now that I’ve finished my website, how do I get new clients for my private practice?” It’s almost like clockwork! At this point, we have to provide a soft response like this: “We’ll need to take a look at your website.” Your website is crucial to your private practice’s marketing success. In this guide, you’ll learn our top therapist website ideas and 9 actionable steps to build your best therapist website design; a website that will set you up to be successful for years to come! Read the original Complete Guide to Building Your Best Therapy Design post here. “Your website is crucial to your private practice’s marketing success.” Building Your Best Therapist Website Design – Table of Contents: Building a Brand Performing Research Creating a Strategy Choosing Your Domain, Host, and Website Platform Designing Your Website Copywriting Connecting 3rd Party Tools Tracking Website Visitors and Leads Starting Marketing Chapter 1: Building a Brand The word “brand” is kind of a fluffy term to most therapists and psychologists. However, there are actionable steps you need to take in building your brand before creating the very best therapist website design. Let’x explore 6 key components of your brand strategy: Therapist […]

Investing in the right marketing strategy in the beginning will save your practice time, money, and your sanity. With so many marketing options available, it can be difficult to decide where to spend your time and money. In this article, we are going to discuss our top marketing recommendations when it comes to building a strategy to get new patients to your practice. Your Website Foundation A dentist’s online success all starts with their website. Here’s the data: 63% of consumers primarily use a company’s website to find and engage with businesses (Local Search Association) 30% of consumers won’t consider a business without a website (SearchEngineLand) But not just any website will do. A successful dental website is built with your customers top of mind. You should start building your website by creating a page for each service offered. If your dental practice offers 30 services, you should have 30 service pages. In addition, your website should have professional, original copy on all your pages. Your service pages should have at least 500 words on them and should follow best on-page SEO practices. Next, your website should be professional looking. Based on a Stanford University study, 75% of people have judged a company’s credibility based on their website design. Compare your website to the best dental websites in your city. How does it compare? Be honest with yourself and ask people you trust to give you an honest assessment. In addition, you should be tracking your analytics. That means, your […]

Technology constantly changes, and so should the digital strategies your dental practice uses. In the 1990s and early 2000s, simply having a website was a game changer. In todays’ technology driven society that we live in, your dental practice doesn’t just need a website… Your dental website needs to be attractive, easily navigable, strategic for SEO, and needs to track key analytics. Your potential dental patients care about how your website looks. According to Stanford University, 75% of people judge the credibility of a company based on their website design. Let’s explore reasons why your dental practice needs a new website. If your dental practice can relate to any of these 10 reasons, you need a dental website redesign: 1. Your Website is Not Mobile Friendly With more than 50% of mobile searches happening on mobile phones, your website needs to be built with mobile top of mind. If your website scrolls left and right on mobile, or requires a person to zoom in on your content, it’s time for a new website. Perhaps equally as important, Google now (as of July 1, 2019) indexes new websites using it’s ‘mobile-first’ indexing method. This is Google’s way of saying how important your mobile strategy needs to be in 2019 and beyond. 2. Your Dental Website’s Search Engine Rankings Are Low Google constantly changes it’s algorithms. SEO strategies used 5-10 years ago most likely no longer work. If your website’s search engine rankings are low, it’s time for a new website. Google […]

The average dental practice needs at least 20 new patients each month per dentist in order to grow and have a successful dental practice. Here’s the problem for many dentists: Traditional marketing practices aren’t going to cut it anymore. Gone are the days of opening the Yellow Pages to search for a local business. If your dental marketing strategy isn’t primarily online, it’s time for a digital marketing overhaul for your dental practice.  Here are some reasons why online marketing for dentists is so important: 97% of all consumers go online to find a local business (BrightLocal) 93% of all online experiences start on a search engine (SearchEngineJournal) 63% of consumers primarily use a company’s website to find and engage with businesses (Local Search Association) 30% of consumers won’t consider a business without a website (SearchEngineLand) But here’s the good news: We’ve cracked the code on what it takes to get a consistent inflow of new dental patients online. Need help executing your marketing strategy? We are experts at helping dentists grow their practice. Contact us here. The benefits of digital marketing for a dental practice are many. In this section, we’ll discuss 4 reasons why your practice should invest in digital marketing. Online Marketing for Dentists is Extremely Targeted Getting in front of your patients can be very challenging with traditional marketing, like radio, billboards, and tv. The problem is you waste money on the viewers and listeners who don’t want your product. The beautiful thing about digital marketing […]

Whether you’re a new private practice or have been in business for years, investing in the right psychologist marketing strategy in the beginning will save your practice time, money, and your sanity. With so many marketing options available, it can be difficult to decide where to spend your time and money. In this article, we are going to discuss our top marketing recommendations when it comes to building a strategy to get new patients to your practice. Your Website Foundation A psychologist’s online success all starts with their website. Here’s the data: 63% of consumers primarily use a company’s website to find and engage with businesses (Local Search Association) 30% of consumers won’t consider a business without a website (SearchEngineLand) But not just any website will do. A successful psychologist website is built with your patients top of mind. You should start building your website by creating a page for each service offered. If your private practice offers 30 services, you should have 30 service pages. In addition, your website should have professional, original copy on all your pages. Your service pages should have at least 500 words on them and should follow best on-page SEO practices. Next, your website should be professional looking. Based on a Stanford University study, 75% of people have judged a company’s credibility based on their website design. Compare your website to the best psychologist websites in your city. How does it compare? Be honest with yourself and ask people you trust to give you […]

Technology constantly changes, and so should the digital strategies your private practice uses. In the 1990s and early 2000s, simply having a website was a game changer. In todays’ technology driven society that we live in, your private practice doesn’t just need a website… Your private practice website design needs to be attractive, easily navigable, strategic for SEO, and needs to track key analytics. Your potential patients care about how your website looks. According to Stanford University, 75% of people judge the credibility of a company based on their website design. Whether you’re just starting a new private therapy practice or have been around for years, let’s explore reasons why your private practice needs a new website. If your private practice can relate to any of these 10 reasons, you need a website redesign – Your private practice marketing strategy depends on it: 1 Your Website is Not Mobile Friendly With more than 50% of mobile searches happening on mobile phones, your website needs to be built with mobile top of mind. If your website scrolls left and right on a mobile device or requires a person to zoom in on your content, it’s time for a new website. Perhaps equally as important, Google now (as of July 1, 2019) indexes new websites using it’s ‘mobile-first’ indexing method. This is Google’s way of saying how important your mobile strategy needs to be in 2019 and beyond. 2 Your Psychology Website’s Search Engine Rankings Are Low Google constantly changes its algorithms. SEO […]

Growing your private practice is one of the hardest things about being an independent psychologist or therapist. Your patients likely won’t need your services forever, so it’s important to have a strategy in place to get a steady stream of new patients. Choosing the right private practice marketing strategy focus upfront is crucial to long-term success. Here’s the problem for many psychologists and therapists: Traditional marketing practices aren’t going to cut it anymore. Gone are the days of opening the Yellow Pages to search for a local business. If your private practice marketing strategy isn’t primarily online, it’s time for a digital marketing overhaul for your practice.  Here are some reasons why: 97% of all consumers go online to find a local business (BrightLocal) 93% of all online experiences start on a search engine (SearchEngineJournal) 63% of consumers primarily use a company’s website to find and engage with businesses (Local Search Association) 30% of consumers won’t consider a business without a website (SearchEngineLand) But here’s the good news: We’ve cracked the code on what it takes to get a consistent inflow of new patients for your private practice online. Need help executing your Psychologist marketing strategy? We are experts at helping psychologists and therapists grow their practice. Contact us here. The benefits of digital marketing for a private practice are many. In this section, we’ll discuss 4 reasons why your practice should invest in digital marketing. Below are reasons why your private practice marketing strategy should be focused on digital […]

Why Blogging is Important: Blogging for Business [Complete Guide] Small and large businesses alike are looking for ways to grab their customers’ attention. One way to do that is through SEO, or search engine optimization. One major strategy in SEO is to create content on your website. Specifically, content called “linkable assets.” Today’s post will dive headfirst in everything you need to know about blogging for business and why blogging is important for your business. Contents: What are Blogs? What Makes a Good Blog? What is the Best Blogging Platform? What to Blog About? Why Blogging is Important Does Blogging Help with SEO? SEO Blog Tips How to Optimize Blog for SEO If you’d like to skip ahead to a specific subject, click on one of the links above. If not, let’s discuss the need and important of a blog! What are Blogs? First things first, what are blogs? According to Wikipedia: “A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (“posts”). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.” According to dictionary.com: “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” dictionary.com’s definition mentions that a blog can be run by an individual or a small group. Blogs can also be run by large organizations. In […]

Every business should invest in building a strong website strategy. I cannot understate the importance of having a great website for your organization and/or brand. In marketing, perception is reality. A flat, static online presence that only communicates in one direction without segmentation does not reflect well for a brand. I have seen so many organizations with no website or a TERRIBLE website, even organizations with thousands of employees making hundreds of millions of dollars in revenue! A website is the anchor for your digital marketing efforts. For this reason, one of the first steps I always take with a potential client is to assess their website. Here are some key statistics to put things into perspective for both business-to-consumers (B2C) and business-to-business (B2B) companies: 38% of people will stop engaging with a website if the content/layout is unattractive. (Adobe, 2015) 81% of shoppers conduct online research before making big purchases. (AdWeek, 2014) 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015) 71% of B2B researchers start their research with a generic search. (Google, 2015) 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016) 50% of local searches lead mobile visitors to visit stores within one day. (Google, 2014) 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014) These statistics scream to the point that having a strong website is fundamental to establishing strong digital marketing strategies. So without […]

As a business owner or as someone who works in the marketing department of a larger company, you probably have heard the term “local SEO.” We have many business owners including dentists, doctors, psychologists, and acupuncturists that ask us “What are the benefits of local SEO for my business?” Great question! It is enormously important for your local business to create a local SEO optimization strategy. But before we go into the benefits of local SEO, let’s define the term “local SEO”. What is Local SEO? If you have a local business, like a dental office, restaurant, or have people that visit your office regularly, it’s important to allow people to find your business online to get new customers. Even if you don’t actively get visitors to your office (and don’t need them to visit), but are targeting customers in the same geographic area as you’re in, optimization is needed to rank highly for that area. The process of optimizing your business’ online presence for a geographic location is called Local SEO. Now that we know what local SEO is, let’s dissect these HUGE benefits of local SEO and how they can help your business explode with growth: What are the Benefits of Local SEO for Businesses? Benefit #1: Local SEO can be Created 100% Free If you have the time, patience, and desire, you can learn how to build local seo strategies for your business! Anyone can do it. We recommend checking out our post on local SEO strategies […]

If you’re a business owner trying to get people in your city to find your business, this post is for you. With more than 50% of people in the United States owning or working for a small business according to the Small Business Administration, helping and supporting local businesses is a bit of a passion for me. I am writing a post on how to get your business found by your potential customers. Let’s go through how to build local SEO for small business. Local small businesses, that is, brick and mortar stores and practices, depend heavily on local customers. If you own a small business with a physical location, you may be wondering how to get more customers inside your store or practice. While there are many options to choose from, creating a  local business SEO strategy is one of our top recommendations. We recommend building a local SEO strategy that targets both Google Maps and also Google search listings. Let’s take a look at how to build local SEO for small business by examining both of these: Google Map Optimization (Google 3 Pack) This is the top 3 map listings that Google shows for searches. It’s extremely beneficial for your local business SEO strategy to be ranked on these map listings for your industry keywords. Google Search Listing Optimization Getting ranked on Google provides many benefits for local businesses. Your local SEO for small business strategy should aim to be listed in the top 10 of Google search. A […]

SEO, or Search Engine Optimization, is a cornerstone strategy that can help nearly any business. Even if you’re a small business with few resources compared to your larger competitors, a SEO strategy can still be implemented to help you compete. We’ve collected a few of our favorite SEO experts’ best tips for small businesses. Without further ado, here are 5 top SEO tips from SEO experts: #1: SEO Tips for Small Businesses from Rand Fishkin “There almost always comes a point when you say ‘It doesn’t make sense right now to target this keyword or these sets of keyword phrases.’ But there’s almost never a time when SEO itself doesn’t make sense (for your business).” -Rand Fishkin Rand Fishkin is the founder of SparkToro, Inbound.org., and was previously co-founder of Moz, one of the premiere SEO organizations out there. He is widely considered one of the top SEO minds in the industry. For more SEO tips from Rand, watch the video below produced by The Recipe for SEO Success Show: [bctt tweet=”There almost always comes a point when you say ‘It doesn’t make sense right now to target this keyword or these sets of keyword phrases.’ But there’s almost never a time when SEO itself doesn’t make sense. -Rand Fishkin @Randfish”] #2: SEO Tips for Small Businesses from Danny Sullivan “SEO is more of a long-term game. It’s more about building your foundation.” -Danny Sullivan Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 […]

How to Build SEO Strategies for your Business So you keep hearing about this SEO thing. What is SEO and how can it help my business? SEO stands for Search Engine Optimization. In basic terms, it’s the process of building strategies to help people find your website on Google, Yahoo, Bing, or another search engine. These search engines have built indexed listings of websites all over the web. Search engines, especially Google, have built a highly intelligent search algorithm that attempts to place the most relevant information at the top of the listings. So now that we know what SEO stands for and the basics of how search engines work, let’s explore some basic SEO strategies you can implement to start ranking your website. SEO Strategy #1: Getting the Foundation Right If you read my posts, you’ll see a common theme here. Your website foundation is key to success. If a SEO company does not start with looking at your website structure, you should run! After all, we are trying to rank your WEBSITE on the search engines! Make sure that you have an on-page SEO strategy that targets a keyword for each page. There are many factors to on-page SEO, but making sure your content aligns to the target keyword is key. For example, I am writing this post to align to the keyword “SEO strategies”. I have done my research and I have identified this keyword as a potential keyword that my site can be listed highly for Google […]

How to Choose the Right Marketing Strategy for Your Business Many business owners are tasked with the job of choosing a marketing strategy to grow their business. Today, we’ll be covering top of the funnel marketing campaigns rather than lead nurturing strategies. So let’s get into it, which marketing strategy to choose for your business! Facebook Advertising Strategy What is Facebook Advertising? Facebook Advertising are those ads in your feed or on the right side of the platform. There are many types of Facebook advertising that can benefit your business. Facebook uses data to allow you the opportunity to target potential customers. Why Choose Facebook Advertising? Billions of users are on the Facebook platform. Advertising on Facebook can be an extremely valuable tool for your business if you know what you’re doing. Here are some reasons to choose Facebook advertising: You have set up a remarketing pixel on your website on key product pages. This will allow you to show ads to those users who have not completed your goal (i.e. bought an item or filled out a form) You fully understand your customers and have statistical data to back up your knowledge. Because Facebook uses demographics and other information based targeting methods, it’s important know exactly who your customers are. Creating marketing personas is a great way to do that. In general, Facebook Advertising is more cost-effective than other forms of advertising Why Not Choose Facebook Advertising? There are many reasons not to choose Facebook advertising for your business, […]

6 Things to do Before Running an Internet Marketing Campaign We talk to many small business owners who get excited about the prospect of reaching new customers with an internet marketing campaign (who wouldn’t be excited!). They get so excited that they start emailing, texting, posting, and tweeting to their potential customers without laying the proper foundation to their internet marketing campaign. While there are many different types of internet marketing campaigns companies can launch, every campaign should have these 6 things done before starting: #1. Define Your Target Audience Starting out your internet marketing campaign, it’s vital to know exactly who you’re trying to reach. The best way to know who you’re audience is is through quantitative data. You can get this by creating marketing personas. If you don’t have this data lying around, analyze who your current customers are. There are 4 main ways to segment your customers including: Geographic segmentation, demographic segmentation, psychographic segmentation, behavioral segmentation. You can download our free buyer persona template. #2. Find Out Where They Live We’re not referring to writing down a list of their addresses (unless of course, you’re doing a mail campaign!), we are talking about where your target audience spends their time. Don’t assume that you know where your customers are, look at the data! For social media, you should look at which platform your target customers spend their time. Here are some social media statistics you should check out that can help show you where to be. #3. […]

Live chat support isn’t a new concept. Some larger companies have been using it for years. We’ll get strait to the point: Live chat support for your website can help grow your business when combined with SEO, advertising, and/or social media strategies. Below are 3 reasons you should get live chat support for your website: #1: Customers Prefer Live Chat Over Any Other Method of Contact A big reason your business should get live chat support for your website is because your customers want it. More than half of all customers prefer to talk online in real time rather than call a company. As business owners, we must be flexible in offering multiple contact methods as our customers are not all the same. While some customers prefer calling our business on the phone, others prefer not to interact with us directly. Live chat support for your website allows customers to contact you in a quick and painless way. According to J.D. Power, a staggering 42% of customers prefer live chat compared to only 23% for email, and 16% for social media/forums. #2: Businesses that Use Live Chat Increase Revenue If you’re looking for a new way to grow your business, using live chat support is an answer. As business owners, we search for ways to increase revenue. According to Forrester, customers that use a business’ live chat support bought 10% more than customers who didn’t. In addition, visitors that contact you via live chat are 4.5 times more valuable than visitors who […]

If you’re a local business owner, this post is for you. With more than 50% of people in the United States owning or working for a small business according to the Small Business Administration (including myself), helping and supporting local businesses is a bit of a passion for me. I am writing a post on how to get your business found by your potential customers via local business SEO (Search Engine Optimization). Below are 7 tips for getting your business found on Google: Tip #1 – Get a Good Website! Most everyone uses the internet now to get information, even local information. Your potential customers are searching on their smartphones (nearly 60% of all searches now!), tablets, and desktops for products like yours. If you’re not there, your competitors will be. I recommend any legitimate business to get a professional website, it’s the central point of all your internet marketing efforts. Not only does a clean, professional, mobile-friendly website legitimize your business, it is information owned by you! I like to say a website is your digital location. It’s another channel to show off your products/services, collect leads, and collect important data via Google Analytics. My #1 tip for local business SEO is to get a quality website (I highly recommend WordPress) for your business, it’s worth the investment. Tip #2 – Get Quality NAP Citations First of all, what are NAP citations? NAP stands for Name Address Phone. Sometimes a “W” will be added after NAP, which stands for Website. […]

7 Ways Painting Taught Me How To become An Entrepreneur To preface this discussion, I’ll mention that I am not a professional painter. I dabble in it for fun! Painting on a canvas has taught me so many things personally and professionally. You may be asking, ‘how can painting teach me how to become an entrepreneur?’ Below are 7 ways painting can teach you how to become an entrepreneur, put into painting terms. How to Become an Entrepreneur – Tip #1: Have Purpose Before any painting is painted, a painter must first be inspired. A painter must imagine and/or find subject matter that sparks an idea. This idea will guide the painter on his or her journey. Painting can teach us how important it is to have purpose in what we do. How to Become an Entrepreneur – Tip #2: Have Passion Painting on canvases can be a very tedious process. Oil painting specifically can take months to finish a piece as it sometimes takes 1 week or more for a layer to dry. It’s important to have passion for your idea beyond the first session. Similarly to painting with oil, an entrepreneur must have passion and determination to go beyond the first exciting few months. It’s a day in and day out process that has it’s ups and downs. Passion and believing in what you’re doing are crucial for long-term success. How to Become an Entrepreneur – Tip #3: Have A Plan An empty canvas can be intimidating, especially […]

This post, “5 Secrets to Building Relationships in Business and Life,” was guest written by Rashmi Airan. Rashmi Airan‘s mission is to share the need for ethical vigilance and to inspire you to make good ethical choices in all areas of your life. Rashmi is an ethics speaker and consultant fighting to create a culture of conversation and bring ethical issues in business to light, to promote integrity, to enhance commitment to fiduciary duty, to build ethical leadership, and to shift the paradigm of ethics standards through ethics training. 5 Secrets to Building Relationships in Business and Life from Rashmi Airan Rashmi Airan, March 21, 2018 On June 16, 2015, I was sentenced to federal prison for one year and one day.  Most people might categorize that day as a glaring failure.  But, I do not.  I have redefined my entire definition of success by the people whose lives I have touched.  On the day that a federal judge sentenced me, I was supported by my entire community.  Mentors, colleagues, fellow community leaders, friends, family, and more. Why?   I am not more special than the next person and I would not consider myself necessarily lucky.  BUT, I have always invested in my relationships.  I genuinely value my connections from an authentic place.  Fifteen years ago, I was offered a job by a respected legal leader in Miami.  I turned it down to accept another job.  Instead, I asked if he would be my mentor and for over a decade, he guided me both personally and professionally.  […]

How Online Reputation Management Services Can Help Your Business. Your business’ reputation is one of the most important factors of your success for keeping current customers and getting new customers. We, as consumers, are more influenced by others decisions than we realize (or admit). This is where social proof can be such a powerful tool for brands. Entrepreneur.com describes social proof as: A psychological phenomenon in which people follow the actions of others in an effort to reflect what is considered correct behavior for any given situation — including online experiences. Simply put, social proof influences people’s decisions on how they should behave. Now that we understand what social proof is, let’s review 5 ways how online reputation management services can help your business: #1: Increases Trust Between your Business and your Customers Trust is so vital for timid customers making a comparison between your product or service and another company’s product or service. According to BrightLocal, “88 percent of consumers trust online reviews as much as a personal recommendation.” Understanding this statistic is so vital to your business’ success. Think about the last time you made an online purchase from a company you did not know. Because their brand was new to you, trust had not yet been established. Online reputation management services can help your business increase positive reviews from your previous customers, creating instant trust that can increase your business’ bottom line. #2: Increases Off-Page SEO Having strong Search Engine Optimization (SEO) for your site is one of the most […]

Is your Business’ Internet Marketing Plan Effective? Many business owners I speak to rush in excitement to do everything they can to market their business. They post countless social media posts, add clever lines on their website, create a new logo, and continue to push hard until they’re worn out. They aren’t worn out because they lack passion for their business, they are worn out because they don’t see the results they imagined.  Building an effective internet marketing plan for your business is crucial to the success of your business. “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” -Abraham Lincoln Abraham Lincoln was a wise man. Lincoln knew that preparing for a task or goal before you attempt to accomplish the goal will yield better success than simply attacking the problem without a plan. The same can be said for your business’ internet marketing plan. Let’s review 10 internet marketing plan components that are important to your business’ success.   How is your internet marketing plan coming along? Do you know which keywords you’re ranking for? We’d be more than happy to review your web presence and provide you with a free consultation. SCHEDULE A FREE CONSULTATION   10 Internet Marketing Plan Components 1. Building your Brand The first component of your internet marketing plan should start with your branding strategy. Here’s a checklist for you: Does your brand have purpose? (Why do you do what you do?) Have […]

Are you trying to improve your business’ search engine rankings? If the answer is “Yes!” then you need to hire a Florida SEO company. If you’re not on the first page of Google, there’s a great chance that you could be losing sales from potential customers. According to Search Engine Watch, on average, 91.5% of all clicks happens on the first page of Google. Nearly 60% of all clicks happens on rankings 1, 2, and 3. Study from Ad Network Chitika. Now that we’ve covered the importance of ranking your business’ website, let’s discuss why your business should be hiring a Florida SEO company. 8 Ways a Florida SEO Company Can Help Your Business Rank on Google 1. Evaluating Your Website The first way a Florida SEO company can help your business rank on Google is by evaluating your website. It is crucial to make sure that your business’ website structure, speed, and layout are optimized fully. A SEO strategy is only as good as the structure it is built on. 2. Keyword Research The second way a Florida SEO company can help your business rank on Google is by performing keyword research for your industry.  It’s important to evaluate the best keywords to target that have adequate search volume, low to moderate competition, and ideally cost the other companies advertising dollars. 3. Competitor Review The third way a Florida SEO company can help your business rank on Google is by evaluating your fiercest competitors to see which keywords they are choosing to […]

63 Shocking Social Media Marketing Statistics You Need to Know in 2019 In 2018, social media marketing has become the crucial tool of organizations’ communication strategies, lead generation, and customer service. Social media allows brands to reach a large amount of customers at a low cost while nurturing more lovers of their brands (creating advocates). Social media is constantly changing and 2018 is no different. Understanding these 50 changing social media marketing statistics will help you improve your marketing strategies and help you connect with your target market! Social Media Marketing Statistics: General 1. 71% of consumers will recommend a brand to others if they have had a good social media experience with the company. (Source: Ambassador)   [bctt tweet=”71% of consumers will recommend a brand to others if they have had a good social media experience with the company.”] 2. There are 2.56 billion mobile social media users globally, which equals ~34% penetration. Every day, 1 million new mobile social media users are added. (Source: We Are Social) [bctt tweet=”There are 2.56 billion mobile social media users globally, which equals ~34% penetration. Every day, 1 million new mobile social media users are added. “] 3. 96% of people discussing brands online do not “follow” those brands’ social media profiles. (Source: Brandwatch) [bctt tweet=”96% of people discussing brands online do not follow those brands’ social media profiles. “] 4. Social content that contains visuals are 40 times more likely to get shared on social media than non-visual content. (Source: HubSpot) [bctt […]

Best WordPress Hosting: A SiteGround Review So you’ve decided to create a WordPress.org website. The next step is to purchase your domain name and choose the best WordPress hosting site. But which WordPress hosting site is best? The answer to that question is subjective but I’d argue that one hosting site rises above the rest. The purpose of this post is to provide my SiteGround review and provide why I think you should choose SiteGround as your WordPress Host. Sign up for SiteGround: GET SITEGROUND HOSTING What Makes a Great WordPress Host? 1. Fast Speed – My SiteGround review starts with speed. According to Moz.com, your Search Engine Optimization (SEO) is impacted by the speed of your website. hostingfacts.com mentions “Over a 24-month period, our SiteGround test site saw average page loading times of 585ms – faster than the 1185ms average load times we found from other web hosts.” In conducting user tests for my SiteGround review, I too have noticed the high speed not only on the front end of the site, but also editing pages on the backend as well. Here are the average load speeds according to hostingfacts.com: January average speed: 740ms February average speed: 694ms March average speed: 708ms April average speed: 686ms May average speed: 686ms June average speed: 560ms July average speed: 620ms August average speed: 650ms September average speed: 483ms October average speed: 453ms November average speed: 418ms December average speed: 318ms I give SiteGround’s speed 5 stars. 2. High Up-time  Almost nothing is more frustrating than a business website that goes down because of […]

Power Digital Marketing Tactics You Can Use to Outsmart Your Competitors Your competitors are searching for ways to gain a competitive edge on your business. Often, your competitors compete with your business on pricing, product differentiation, competitive sales techniques, and other tactics.  The top brands not only compete on the above tactics but develop fierce digital marketing strategies to shave off their competitors’ market share, and you can too! Today, you’ll learn 5 power digital marketing tactics to get in front of your competitors’ customers and turn them into your customers! Tactic #1: Target Competitors’ Branded Keywords on Google Many companies use Google AdWords to bypass the natural search engine rankings to reach their ideal customers based on keywords. However, your Google AdWords strategy can include several campaigns to target your competitors’ customers. The first power digital marketing tactic you can use is to create branded keyword campaigns that your competitors use. But why do this? When a customer specifically types in a brand keyword, they have this brand top of mind. Creating branded keyword ads can allow your brand to sneak into top of mind for your competitors’ customers or potential customers. Below is an example from a Google search of the term “Honda Accord.” As you can see in the red box, Volvo has built a Google AdWords campaign specifically for their rival product to the Honda Accord, the Volvo S60. In the mind of a searcher, this may ad may make them click on the ad to […]

What’s SEO? What’s SEO? SEO, or Search Engine Optimization, is a buzz word thrown around by marketers and non-marketers alike. SEO is the process of obtaining traffic, both quality and quantity, to your website through search engine results. There are many search engines out there, but some are more important to rank on than others. Search Engines by Market Share: Google Google is by far the most popular search engine. With almost 75% of the world’s search market share on desktops and almost 93% on mobile devices, it is far and away the most important search engine to optimize for. 1.6 billion estimated unique visitors find their way to Google each month. YouTube Although YouTube doesn’t often get included in the statistics of search engine market share, it is the second highest used search engine out there. It is also owned by Google. The Rest Bing, Yahoo, Ask, AOL Search, others not worth mentioning. How Can SEO Help My Business? Now that we’ve learned what’s SEO and which search engines to optimize for (the answer is Google!), let’s dive in to see how SEO can help your business. 10 Benefits of SEO for a Business SEO can bring free, quality traffic to your website (users searching for specific keywords related to your business) SEO can bring you business. The more free, quality traffic your website receives, the more potential you have to get leads and sales SEO can target potential customers for your business based on different buying stages they […]

Download Our Free One Page Buyer Persona Template Buyer personas are fictional characters businesses create that represent segments of who their ideal customers are. Businesses spend time and money investing in buyer personas because they can help them better understand their current customers, and how to reach prospective customers. You can gather information from market research, collect data via Google Analytics, or through your actual customers via surveys, interviews, and more. For each product or service of your business, you can have as few as one buyer persona or as many as needed. It’s important to understand that buyer persona templates are meant to organize data from your research. Our buyer persona template is a one page, customizable (and free!) solution to help you best see who your ideal customers are. A Buyer persona template will allow you to personalize and target your marketing for each segment that you create. With data, you’ll find that trends will begin to form. Multiple personas may emerge, even for the same product or service (I typically like to limit it to 3 buyer personas per product but if it makes sense, you can have as many as you need). When combined with a customer journey map for your customer, you can create highly targeted content to the right audience at the right time. Scroll below the image to download your free 1 page template! DOWNLOAD HERE Need some help on your internet marketing strategy? Contact us for a free consultation – we look forward to […]

How to Make Effective New Year Resolutions for your Business For the past few years I have made it a ritual to sit down and make 5-10 new year resolutions for the upcoming year. I evaluate where I succeeded and where I failed in the previous year. Many people seem to make new year resolutions that fail, but why is that? I will explore 7 strategies to set goals that you can achieve this new year in your business and in your personal life. #1 Set goals that are clear and concise Many new year resolutions people set are vague, such as, “I want to get into better shape this new year.” A better goal to make would be “I want to lose 20 pounds by December 31. I’ll aim to lose 5 pounds each quarter.” #2 Mix up your goal difficulty I recommend setting half of your new year resolutions as very attainable. Such as, “I want to incorporate my new business by January 31.” The other half of your new year resolutions should be loftier goals, goals that really make you work hard to achieve. Goals such as “I want to break even in my business by the end of the year.” #3 Set actionable ways to accomplish your goals Setting new year resolutions is one thing, but accomplishing them is another. If you’re trying to make $10,000 per month in your consulting business, you need to set actionable measures to accomplish this goal. An example of this […]

Creating a buyer persona is an important starting point for all marketing efforts because it will allow you to customize your marketing strategies for each potential customer segment. But what pieces of information should you collect to build your buyer persona for your product or service? I will highlight 10 questions you should be asking when creating a buyer persona: 7 Questions to Ask When Creating a Buyer Persona #1 What are my customers’ demographics? When creating your buyer persona, you should start by asking for your customers’ demographics. Things like age, gender, education, and location are good starting points. #2 What are my customers’ education background? What degree do your customers hold, where did they go to school? #3 What do my customers do professionally and where? The third question will help you better understand your customers by finding where they spend most of their time. Valuable information in this question include job titles, industry type, company size. #4 What are my customers’ biggest challenges? An important question you should know is what is the most difficult challenge that your customers face. For example, if you own a dental practice, one of your buyer personas may be a working professional. This working professional may list their biggest challenges as finding a dentist who has flexible hours and can work with their type of insurance provider. This would be beneficial to you in your marketing to these types of individuals when you put together your marketing plans. #5 What do […]

Understanding who your customers are will allow you to make sound, data-driven decisions in connecting, reaching out, and selling to them. Creating buyer personas is an important starting point for all  marketing efforts because it will allow you to customize your marketing strategies for each potential customer segment. In the past, I have created personas from data extracted from Google Analytics data (It can be done much more easily when you have a brand that generates significant traffic that already accomplishes Analytics “Goals” that you have set up already). If you don’t have this data, you can create a survey and ask your customers to complete it (you can offer an incentive to do so). Here is a sample template from HubSpot to help you create questions that will get you valuable information for your buyer personas. How to Create Buyer Personas with your Business’ Data Below is a very simple example (A real persona would be more in depth, but this will give you a good summary) that I created for a presentation at University of Miami some years ago: Step 1: Set Up Goals in Google Analytics The first step is to create your goals in Google Analytics. A simple goal to set up is a destination page goal. This means, the only way a perspective lead can get to that destination goal page is through your lead form. With this logic in mind, you know 100% that a lead form submission was triggered when this goal fires […]

Establishing your brand identity is a critical step in connecting with your target audience and positioning your business effectively in the market. The word “brand” to a lot of people means, logo. It goes much further than that. In my post, I will show you 6 parts of a brand strategy for your businesses. But what is a brand? I love Forbes’ definition: “Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).  Your brand name exists objectively; people can see it.  It’s fixed.  But your brand exists only in someone’s mind.” -Jerry McLaughlin, Forbes.com, 2011 Now that we have an idea of what branding means, here are 6 branding strategies that your business should think about: 6 Branding Strategies For Your Business Brand Strategy #1: Build Your Brand’s Purpose This is the reason for your business’ existence. Although your company is in business to make money, it should be much more than that. To truly resonate, your business should have a clear purpose that rings loudly for your target customers. Here are some examples that I like: “To inspire humanity – both in the air and on the ground.” “To bring inspiration and innovation to every athlete in the world.” “To create a better everyday life for the many people.” Brand Strategy #2: Carve Out Your […]

How to Launch Digital Marketing Strategies Launching digital marketing strategies is essential for almost any type of business in today’s competitive landscape. Why might this be? Digital marketing allows companies to intelligently target their potential customers where they spend much of their time – online. Launching digital marketing strategies can save a business time and money if done correctly versus traditional marketing tactics. So the question is, what can you do to launch digital marketing strategies? Step 1: Learn Who Your Customers Are I’d recommend learning everything you can about who your current customers are. You can also build a strategy to learn about who is interested in your product/service via Google Analytics. It’s important to collect information such as demographics, psychographics, and other relevant information to launch digital marketing strategies for your specific business. Step 2: Decide Where to be Online After you’ve finished analyzing who your customers and prospective customers are, you should decide on where to be represented online. I’d definitely start with a professional website. You should also be on social media, but don’t try to be everywhere at the same time. Start with one or two social networks until you are performing at a high level. It’s important to compare who your customers are with where customers spend their time on social. You can check out my infographic on United States online adults statistics. There are many other digital marketing strategies you should analyze to determine if they fit your business’ goals. Step 3: Analyze […]

Taking time to define your audience segments among your various business lines using qualitative and quantitative data will help you define your digital marketing strategy in targeting efforts, especially when building profiles to target via advertising. Creating buyer personas is an important starting point for all online marketing efforts, allowing you to properly tailor your marketing programs for each potential customer segment. In the past, I have created personas from data extracted from Google Analytics data (It can be done much more easily when you have a brand that generates significant traffic that already accomplishes Analytics “Goals” that you have set up already). If you don’t have this data, you can create a survey and ask your customers to complete it (you can offer an incentive to do so). Here is a sample template from HubSpot to help you create questions that will get you valuable information for your buyer personas. Once you have the data, now what? Start analyzing it! I recommend using a simple program like Excel to extrapolate commonalities in the data via Pivot Tables. How to Create Buyer Personas with Google Analytics Here is a very simple example (A real persona would be more in depth, but this will give you a good summary) that I created for a presentation at University of Miami some years ago: Step 1: Set Up Goals in Google Analytics The first step is to create your goals in Google Analytics. A simple goal to set up is a destination page […]

In today’s business landscape, having a targeted customer-centric online experience is no longer a novelty idea but rather a necessary strategy for attracting new customers and keeping current customers. Companies that are investing in digital strategies are creating a substantial competitive edge in finding new customers, gaining insights into customer behavior, creating a unified online brand experience, and engaging in the way consumers want to be engaged. This is not an all-inclusive list of marketing strategies a brand should have, but these are principles I start with to advise companies on their digital marketing strategies. Before these are implemented, a business should understand who their customers are, what their value proposition(s) is/are, and have well thought-out branding, among other components. So, without further ado, here are my top 8 digital marketing strategies businesses can implement: Digital Marketing Strategy #1: Establishing Your Brand Your digital marketing strategies all starts with establishing your brand. Although technically it’s not “digital”, I cant’ exclude branding from the list when I advise a business owner how to create a digital marketing strategy.  If you skip this step, you’re doing yourself a major disservice and will most likely be all over the map in your efforts and approach. Establishing your brand identity is a critical step in connecting with your target audience and positioning your business effectively in the market. But what is a brand? I love Forbes’ definition: “Put simply, your “brand” is what your prospect thinks of when he or she hears your brand […]

Where your customers are, you should be too. Social media is no exception. Building a social media marketing strategy starts with determining which channels your business should be on. Your business doesn’t have the resources to be everywhere and do everything. It’s much better to build a social media marketing strategy that encompasses quality over quantity. Building a strategic, creative, informative social media marketing strategy on one network, provided it’s the right network for your business, is better than having multiple mediocre social media marketing strategies on different social networks. The following data can help your business determine which social network to build a social media marketing strategy on, provided that you know who your customers are. I suggest creating marketing personas to have the data to represent who your target segment of customer is so that there is no guesswork involved in determining who your customers are. Without further ado, social media marketing strategy statistics through 2016: Share this infographic on your site! <!—– Copy and Paste This Code Into Your Post —-></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <h3>Social Media Statistics in the United States</h3><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><a href=”https://thebartorganization.com/social-media-marketing-strategy-statistics-businesses-need/”><img src=”https://thebartorganization.com/wp-content/uploads/2017/10/Social-Media-Marketing-Strategy-Statistics.png” alt=”Name of infographic or image” width=”800″ /></a><br></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><a href=”http://www.domain.com”>Social Media Infographic by The Bart Organization</a></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p> Share this […]

Establishing your brand identity is a critical step in connecting with your target audience and positioning your business effectively in the market. The word “brand” to a lot of people means, logo. It goes much further than that. In my post, I highlight 6 components of a brand strategy. But what is a brand? I love Forbes’ definition: “Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).  Your brand name exists objectively; people can see it.  It’s fixed.  But your brand exists only in someone’s mind.” -Jerry McLaughlin, Forbes.com, 2011 Now that we have an idea of what branding means, here are 6 components of a brand strategy that your business needs to think about: Components of a Brand Strategy Components of a Brand Strategy #1: A Brand’s Purpose This is the reason for your business’ existence. Although your company is in business to make money, it should be much more than that. To truly resonate, your business should have a clear purpose that rings loudly for your target customers. Here are some examples that I like: “To inspire humanity – both in the air and on the ground.” “To bring inspiration and innovation to every athlete in the world.” “To create a better everyday life for the many people.” Components of a Brand Strategy #2: […]

In today’s business landscape, having a targeted customer-centric online experience is no longer a novelty idea but rather a necessary strategy for attracting new customers and keeping current customers. Companies that are investing in digital strategies are creating a substantial competitive edge in finding new customers, gaining insights into customer behavior, creating a unified online brand experience, and engaging in the way consumers want to be engaged. This is not an all-inclusive list of marketing strategies a brand should have, but these are principles I start with to advise companies on their digital marketing strategies. Before these are implemented, a business should understand who their customers are, what their value proposition(s) is/are, and have well thought-out branding, among other components. So, without further ado, here are my top 8 internet marketing strategies businesses should implement: Internet Marketing Strategies For Your Business Internet Marketing Strategy #1: Establishing Your Brand Your internet marketing strategies all starts with establishing your brand. Although technically it’s not “digital”, I cant’ exclude branding from the list when I advise a business owner how to create a digital marketing strategy.  If you skip this step, you’re doing yourself a major disservice and will most likely be all over the map in your efforts and approach. Establishing your brand identity is a critical step in connecting with your target audience and positioning your business effectively in the market. But what is a brand? Read the components of branding. Internet Marketing Strategy #2: Building a Strong Website Strategy The […]