Buyer personas are fictional characters businesses create that represent segments of who their ideal customers are. Businesses spend time and money investing in buyer personas because they can help them better understand their current customers, and how to reach prospective customers. You can gather information from market research, collect data via Google Analytics, or through your actual customers via surveys, interviews, and more. For each product or service of your business, you can have as few as one buyer persona or as many as needed. It’s important to understand that buyer persona templates are meant to organize data from your research. Our buyer persona template is a one page, customizable (and free!) solution to help you best see who your ideal customers are. A Buyer persona template will allow you to personalize and target your marketing for each segment that you create. With data, you’ll find that trends will begin to form. Multiple personas may emerge, even for the same product or service (I typically like to limit it to 3 buyer personas per product but if it makes sense, you can have as many as you need).
When combined with a customer journey map for your customer, you can create highly targeted content to the right audience at the right time.
Scroll below the image to download your free 1 page template!
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