Creating a buyer persona is an important starting point for all marketing efforts because it will allow you to customize your marketing strategies for each potential customer segment. But what pieces of information should you collect to build your buyer persona for your product or service? I will highlight 10 questions you should be asking when creating a buyer persona:
When creating your buyer persona, you should start by asking for your customers’ demographics. Things like age, gender, education, and location are good starting points.
What degree do your customers hold, where did they go to school?
The third question will help you better understand your customers by finding where they spend most of their time. Valuable information in this question include job titles, industry type, company size.
An important question you should know is what is the most difficult challenge that your customers face. For example, if you own a dental practice, one of your buyer personas may be a working professional. This working professional may list their biggest challenges as finding a dentist who has flexible hours and can work with their type of insurance provider. This would be beneficial to you in your marketing to these types of individuals when you put together your marketing plans.
This question will help you organize the key elements of your business that you should showcase in your marketing materials, or improve to meet your customers’ needs. Relating to the dental practice business, a customer may want a gentle dentist, or an affordable solution.
Your buyer persona should include where your customers get their information and which information they choose to trust. Perhaps your customer found you on Google reviews, or from a friend?
When creating your buyer persona, it’s important to gauge common fears or hesitance to purchasing your product. For example, if you own a supplement company, a common fear may be, “does this product really help people with my problem?”
These 7 questions will help you gain valuable information on your buyer personas. You may have several buy personas for one product which will require different marketing strategies to reach each type. You want to make sure that you are finding this information from your current customers and not prospective customers. This is important because those prospective customers may not be your most ideal customer or may not even be a future customer.
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