63 Shocking Social Media Marketing Statistics You Need to Know in 2019

In 2018, social media marketing has become the crucial tool of organizations’ communication strategies, lead generation, and customer service. Social media allows brands to reach a large amount of customers at a low cost while nurturing more lovers of their brands (creating advocates). Social media is constantly changing and 2018 is no different. Understanding these 50 changing social media marketing statistics will help you improve your marketing strategies and help you connect with your target market!

Social Media Marketing Statistics: General

1. 71% of consumers will recommend a brand to others if they have had a good social media experience with the company. (Source: Ambassador)  

[bctt tweet=”71% of consumers will recommend a brand to others if they have had a good social media experience with the company.”]

2. There are 2.56 billion mobile social media users globally, which equals ~34% penetration. Every day, 1 million new mobile social media users are added. (Source: We Are Social)

[bctt tweet=”There are 2.56 billion mobile social media users globally, which equals ~34% penetration. Every day, 1 million new mobile social media users are added. “]

3. 96% of people discussing brands online do not “follow” those brands’ social media profiles. (Source: Brandwatch)

[bctt tweet=”96% of people discussing brands online do not follow those brands’ social media profiles. “]

4. Social content that contains visuals are 40 times more likely to get shared on social media than non-visual content. (Source: HubSpot)

[bctt tweet=”Social content that contains visuals are 40 times more likely to get shared on social media than non-visual content. “]

5. Customers spend on average 20-40% more money on brands that engage with them on social media. (Source: Social Media Today)

[bctt tweet=”Customers spend on average 20-40% more money on brands that engage with them on social media. “]

6. 91% of social media users are accessing social channels on mobile devices. (Source: Marketing Profs)

[bctt tweet=”91% of social media users are accessing social channels on mobile devices.”]

7. 81% of the United States population has at least one social media profile. (Source: Statista)

[bctt tweet=”81% of the United States population has at least one social media profile.”]

8. 67% of all Americans get their news information from social media channels. (Source: Journalism.org)

[bctt tweet=”67% of all Americans get their news information from social media channels.”]

9. Over 90% of younger Americans are active on social media channels. (Source: Marketing Land)

[bctt tweet=”Over 90% of younger Americans are active on social media channels.”]

10. 88% of all businesses have a social media presence. (Source: AdWeek)

[bctt tweet=”88% of all businesses have a social media presence.”]

11. Over 2 billion people worldwide actively use Facebook. (Source: Statista)

[bctt tweet=”Over 2 billion people worldwide actively use Facebook.”]

12. Social media users spend 135 minutes per day online on average. (Source: Statista)

[bctt tweet=”Social media users spend 135 minutes per day online on average.”]

13. 2.5 billion people worldwide use messaging apps. (Source: Statista)

[bctt tweet=”2.5 billion people worldwide use messaging apps.”]

14. 70% of time spent on social media is from a mobile device. (Source: Marketing Land)

[bctt tweet=”70% of time spent on social media is from a mobile device.”]

15. 49% of 18-29 year old social media users have purchased something they saw in an ad via social media. (Source: Statista)

[bctt tweet=”49% of 18-29 year old social media users have purchased something they saw in an ad via social media.”]

Social Media Marketing Statistics: Video

16. Only 37% of your video watchers are watching your videos to the end. (Source: Hubspot)

[bctt tweet=”Only 37% of your video watchers are watching your videos to the end.”]

17. 56% of all videos published last year (2017) are two minutes or less. (Source: Hubspot)

[bctt tweet=”56% of all videos published last year (2017) are two minutes or less.”]

18. 43% of people on social media want to see more video content from brands. (Source: Hubspot)

[bctt tweet=”43% of people on social media want to see more video content from brands.”]

19. 86% of business-related video watches happen on a desktop, with 14% of watches on mobile devices. (Source: Hubspot)

[bctt tweet=”86% of business-related video watches happen on a desktop, with 14% of watches on mobile devices.”]

20. Businesses with video strategies on average are producing 18 videos each month. (Source: Hubspot)

[bctt tweet=”Businesses with video strategies on average are producing 18 videos each month.”]

21. The top 5% of videos (the “best” videos) keep on average 77% of viewers until the last second. (Source: Hubspot)

[bctt tweet=”The top 5% of videos keep on average 77% of viewers until the last second.”]

22. 35% of businesses are using analytics to measure video performance. (Source Hubspot)

[bctt tweet=”35% of businesses are using analytics to measure video performance.”]

23. Businesses producing 50 or more videos each year are 2.5 times more likely to use advanced video analytics. (Source: Hubspot)

[bctt tweet=”Businesses producing 50 or more videos each year are 2.5 times more likely to use advanced video analytics.”]

24. 100 million hours of video content is watched on Facebook each day. (Source: Facebook)

[bctt tweet=”100 million hours of video content is watched on Facebook each day.”]

Social Media Marketing Statistics: Facebook

25. 84% of 30 to 49 year old individuals use Facebook. (Source: Sprout Social)

[bctt tweet=”84% of 30 to 49 year old individuals use Facebook.”]

26. 83% of all millennials use Facebook. (Source: Harvard)

[bctt tweet=”83% of all millennials use Facebook.”]

27. 93% of all social media advertisers use Facebook advertising. (Source: Social Media Examiner)

[bctt tweet=”93% of all social media advertisers use Facebook advertising.”]

28. 26% of users on Facebook whom click on an ad make a purchase. (Source: Spark Central)

[bctt tweet=”26% of users on Facebook whom click on an ad make a purchase.”]

29. .90% is the average click-through rate on a Facebook ad. (Source: Wordstream)

[bctt tweet=”.90% is the average click-through rate on a Facebook ad.”]

30. Facebook ad performance is 75% to 90% influenced by the images used. (Source: Consumer Acquisition)

[bctt tweet=”Facebook ad performance is 75% to 90% influenced by the images used.”]

31. There are more than 50 million small businesses using business Facebook pages. (Source: Facebook)

[bctt tweet=”There are more than 50 million small businesses using business Facebook pages.”]

32. 4 million businesses pay for social media advertising on Facebook’s ad network. (Source: Forbes)

[bctt tweet=”4 million businesses pay for social media advertising on Facebook’s ad network.”]

Social Media Marketing Statistics: Instagram

33. Over 200 million people use Instagram stories each month. (Source: Statista)

[bctt tweet=”Over 200 million people use Instagram stories each month.”]

34. 59% of users on Instagram are ages 18 to 29. (Source: Wordstream)

[bctt tweet=”59% of users on Instagram are ages 18 to 29.”]

35. 68% of Instagram users are female. (Source: Omnicore)

[bctt tweet=”68% of Instagram users are female.”]

36. 80% of Instagram users are outside the United States. (Source: Tech Crunch)

[bctt tweet=”80% of Instagram users are outside the United States.”]

37. 3 out of 10 online adults in the U.S. have an Instagram account. (Source: Pew Internet)

[bctt tweet=”3 out of 10 online adults in the U.S. have an Instagram account.”]

38. There are more than 800 million Instagram users, with 500 million being active daily. (Source: Statista)

[bctt tweet=”There are more than 800 million Instagram users, with 500 million being active daily.”]

39. More than 25 million businesses have Instagram profiles. (Source: Business.com)

[bctt tweet=”More than 25 million businesses have Instagram profiles.”]

40. More than 50% of Instagram users follow a business account. (Source: Business.com)

[bctt tweet=”More than 50% of Instagram users follow a business account.”]

41. 60% of users learned about a product of service on Instagram. (Source: Business.com)

[bctt tweet=”60% of users learned about a product of service on Instagram.”]

Social Media Marketing Statistics: Twitter

42. 81% of millennials are checking Twitter once per day or more. (Source: Wordstream)

[bctt tweet=”81% of millennials are checking Twitter once per day or more.”]

43. There are more than 330 million active Twitter accounts. (Source: Omnicore)

[bctt tweet=”There are more than 330 million active Twitter accounts.”]

44. On average, there are 500 million tweets sent out each day. (Source: Omnicore)

[bctt tweet=”On average, there are 500 million tweets sent out each day.”]

45. There are approximately 67 million Twitter users in the United States. (Source: Omnicore)

[bctt tweet=”There are approximately 67 million Twitter users in the United States.”]

46. Tweets with an image receive 18% more clicks than tweets without an image. (Source: Status Brew)

[bctt tweet=”Tweets with an image receive 18% more clicks than tweets without an image.”]

Social Media Marketing Statistics: YouTube

47. By 2025, more than half of viewers under 32 will not subscribe to a traditional television service. (Source: Think with Google)

[bctt tweet=”By 2025, more than half of viewers under 32 will not subscribe to a traditional television service.”]

48. 8 out of 10 18 to 49 year olds watch YouTube on an average month. (Source: Think with Google)

[bctt tweet=”8 out of 10 18 to 49 year olds watch YouTube on an average month.”]

49. More than 300 hours of video are uploaded to YouTube each hour. (Source: Statistic Brain)

[bctt tweet=”More than 300 hours of video are uploaded to YouTube each hour.”]

50. More than half of YouTube video views come from users on a mobile device. (Source: Vope)

[bctt tweet=”More than half of YouTube video views come from users on a mobile device.”]

51. Each day, there are on average 1 billion videos viewed from a mobile device. (Source: Statistic Brain)

[bctt tweet=”Each day, there are on average 1 billion videos viewed from a mobile device.”]

52. 9% of small businesses in the United States use YouTube. (Source: Vope)

[bctt tweet=”9% of small businesses in the United States use YouTube.”]

53. 95% of the most watched videos are music videos. (Source: Wikipedia)

[bctt tweet=”95% of the most watched videos are music videos.”]

54. The most viewed branded videos on YouTube are between 31 and 60 seconds long. (Source: Social Bakers)

[bctt tweet=”The most viewed branded videos on YouTube are between 31 and 60 seconds long.”]

55. YouTube searches of “How To” videos have grown on average 70% year over year. (Source: Think with Google)

[bctt tweet=”YouTube searches of “How To” videos have grown on average 70% year over year.”]

56. There are more than 1.5 billion monthly YouTube users. (Source: YouTube)

[bctt tweet=”There are more than 1.5 billion monthly YouTube users.”]

Social Media Marketing Statistics: LinkedIn

57. The average user spends only 17 minutes on LinkedIn each month. (Source: WordStream)

[bctt tweet=”The average user spends only 17 minutes on LinkedIn each month.”]

58. LinkedIn has more than 500 million total users. (Source: LinkedIn)

[bctt tweet=”LinkedIn has more than 500 million total users.”]

59. 70% of LinkedIn users are outside of the United States. (Source: LinkedIn)

[bctt tweet=”70% of LinkedIn users are outside of the United States.”]

60. There are on average 100,000 articles published on LinkedIn. (Source: LinkedIn)

[bctt tweet=”There are on average 100,000 articles published on LinkedIn.”]

61. 43% of marketers say that they have sourced a customer from LinkedIn. (Source: LinkedIn)

[bctt tweet=”43% of marketers say that they have sourced a customer from LinkedIn.”]

62. 79% of B2B Marketers see LinkedIn as an effective source for generating B2B leads. (Source: LinkedIn)

[bctt tweet=”79% of B2B Marketers see LinkedIn as an effective source for generating B2B leads.”]

63. 94% of B2B marketers use LinkedIn to distribute content. (Source: LinkedIn)

[bctt tweet=”94% of B2B marketers use LinkedIn to distribute content.”]

So there it is, 63 shocking social media marketing statistics for 2018. These statistics can help you make decisions for your business in how you spend your time and advertising budget. Combined with United States social media demographic information, you can use this data to build strategies to reach your target market.

Have any more awesome social media marketing statistics you don’t see here? We’d love to add them to the list, Send us a comment!

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