SEO, or Search Engine Optimization, is a cornerstone strategy that can help nearly any business. Even if you’re a small business with few resources compared to your larger competitors, a SEO strategy can still be implemented to help you compete. We’ve collected a few of our favorite SEO experts’ best tips for small businesses. Without further ado, here are 5 top SEO tips from SEO experts:
“There almost always comes a point when you say ‘It doesn’t make sense right now to target this keyword or these sets of keyword phrases.’ But there’s almost never a time when SEO itself doesn’t make sense (for your business).” -Rand Fishkin
Rand Fishkin is the founder of SparkToro, Inbound.org., and was previously co-founder of Moz, one of the premiere SEO organizations out there. He is widely considered one of the top SEO minds in the industry. For more SEO tips from Rand, watch the video below produced by The Recipe for SEO Success Show:[bctt tweet=”There almost always comes a point when you say ‘It doesn’t make sense right now to target this keyword or these sets of keyword phrases.’ But there’s almost never a time when SEO itself doesn’t make sense. -Rand Fishkin @Randfish”]
“SEO is more of a long-term game. It’s more about building your foundation.” -Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a co-founder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. Watch Danny Sullivan give SEO tips for small businesses:[bctt tweet=”SEO is more of a long-term game. It’s more about building your foundation. -Danny Sullivan @dannysullivan”]
“You want to make sure you’re using the right keywords. If you’re using industry jargon or lingo that not everyone else uses, a good SEO can help can help you find keywords that you should be thinking about.” -Matt Cutts
Matt Cutts is currently a Distinguished Engineer and head of Webspam at Google. He is the engineer responsible for creating the first version of ‘SafeSearch,’ the family filter for Google’s system. He is extremely well known in the SEO industry and a well-trusted source (I mean, come on, he works for Google!). Watch Matt talk give SEO tips explaining the fundamentals of what SEO is and how small businesses can implement it:[bctt tweet=”You want to make sure you’re using the right keywords. If you’re using industry jargon or lingo that not everyone else uses, a good SEO can help can help you find keywords that you should be thinking about. -Matt Cutts @mattcutts”]
“The more thorough a business writes a page (on their website), the more in-depth the page goes on a topic, the higher that web page will rank, even with less back links and social shares.” -Neil Patel
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. Neil is also someone we regularly follow to learn new tips and tricks from. Watch some of those SEO tips for small businesses he shares here:[bctt tweet=”The more thorough a business writes a page (on their website), the more in-depth the page goes on a topic, the higher that web page will rank, even with less back links and social shares. -Neil Patel @neilpatel”]
“When people click on your site in Google and stick around, it sends a very strong message that your page makes searchers happy.” -Brian Dean
Brian Dean is one of the world’s most sought-after SEO experts. He is the founder of backlinko.com, one of the top go-to marketing sites on the web. Watch Brian deliver some SEO tips a small business (or any sized business) do to get visitors to spend more time on your site:[bctt tweet=”When people click on your site in Google and stick around, it sends a very strong message that your page makes searchers happy. -Brian Dean @backlinko”]
Have any more great SEO tips for small businesses from SEO experts you know? Please feel free to comment below and make a suggestion!
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